Soft & bold: Bite Beauty releases Power Move Soft Matte Lipsticks

Bite Beauty Power Move Soft Matte Lipsticks One of Bite Beauty’s bestselling products is now back… kind of.

The Canadian clean beauty brand launched their line initially in the early 2010s with a line of matte lipsticks called Amuse Bouche, something they are still well known for thanks to their innovative and interactive Lip Labs.  In 2019, they discontinued their line of Amuse Bouche lipsticks much to everyone’s surprise and this month they have released a new formulation, called the Power Move Soft Matte Lipstick (C$37).

So what’s different?  Well for one, the formula is now vegan (the original had carmine, beeswax, or lanolin).  Bite’s latest releases have featured a vegan formula and it seems to be what the brand is gravitating towards overall. This new formula is a hydrating matte one that contains cocoa butter to nourish lips and tapioca pearls mixed with fatty acids for a modern soft matte finish.

Bite Beauty Power Move Soft Matte Lipsticks in Hot Tomato, Chai, and Sugar Buns

Available in 20 shades, some of which are popular shades from the original Amuse Bouche colours, these lipsticks also come housed in the brand’s iconic matte charcoal packaging with a slanted lid. The shade range is very vast, from nudes to pinks to reds to berries.

Bite Beauty sent me three shades to try out, Sugar Buns (pink nude), Chai (mauve brown), and Hot Tomato (bright cool-toned red).  These definitely apply matte on the lips, a finish that is traditionally more drying, but these are very comfortable and hydrating to wear. They have a creamy texture that glides on the lips and will stay put for hours.  They are also feather- and fade-resistant and have a clean, vegan, cruelty-free and gluten-free formula.

Bite Beauty Power Move Soft Matte Lipsticks in Hot Tomato, Chai, and Sugar Buns

I’ve always been a fan of Bite Beauty lipsticks and have even done their Lip Lab (I wear my custom shade all the time).  I find their shade range to be really flattering and overall the formula of their products are really comfortable and hydrating to wear.  I actually didn’t even realize that they discontinued their original Amuse Bouche lipsticks, but it makes sense since they are going a more vegan direction.

If you are on the hunt for a good vegan lipstick then I would recommend looking into grabbing a shade or two of these. I’m such a matte girl, so I love the formula and finish and think that these could easily be some of your new favourite lipsticks.

Bite Beauty Power Move Soft Matte Lipsticks in Hot Tomato, Chai, and Sugar Buns swatches

Have you tried out Bite Beauty’s new Power Move Soft Matte Lipsticks?

Please note, products provided by PR. All opinions are my own.

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