Blondes have more fun: Joico Blonde Life haircare

Is your blonde hair looking a little dull?

No matter how many times I go dark, I always go tend to go back to my beloved blonde hair colour. I don’t think I’ve ever really dyed it fully, but instead tend to just add tons and tons of highlights to lighten up my features.

At the end of last year I went back to a darker ombre but as soon as I got back from Asia this past January, I made an appointment to go back to a lighter shade, similar to my hair this time last year (tons of blonde highlights to the roots). Unfortunately my stylist didn’t quite listen to what I wanted and instead I have some fine blonde highlights throughout my hair with blonde ombre at the ends. Although I was frustrated that I sat there for so long and didn’t get what I asked for, months later I’m actually digging the colour. (Fun fact: globally, about 46 per cent of women who colour their hair go blonde).

Joico Blonde Life hair care

Anyways, this takes me to today’s post. When you go blonde, you want to make sure that you’re using the proper haircare products so your blonde looks fresh and bright. You can get some purple shampoo to make this happen, or lines that are targeted for blonde hair, like Joico’s newest innovation, Blonde Life.

Blonde Life is a line of care and lightening products created for hair that’s been bleached, double-processed, or lifted to blonde shades.  The line consists of a brightening shampoo, conditioner, masque, and powder lightener, and contains cutting-edge Arginine (amino acid that instantly replenishes, strengthens, and lightens strands to help reduce breakage) and Monoi (an exotic blend of coconut oil and Tahitian gardenia flower extract) and Tamanu oils (an oil from Southeast Asia which bumps up shine and protects hair colour) to banish the challenges of brassiness, off tones, fading and damage that blondes often experience.

I received three of the products from the line, the brightening shampoo, conditioner, and mask. The Brightening Shampoo (C$20.95 SRP)  is sulfate-free and lifts away dirt and oil, as well as restoring hair to the optimal pH level.  It also reverses brassiness and contains anionic surfactant molecules which interacts with dirt and oil particles, trapping them in a bubble-like cocoon that gets rinsed away (high tech, I know). The Brightening Conditioner (C$22.65 SRP) is the perfect complement to the shampoo as it revives blonde hair without weighing it down.  The product looks like a lotion, and for a girl that tends to use way too much conditioner in general, a little really does go a long way.

Ombre blonde hair using Joico Blonde Life

As for the Brightening Masque (C$25.95 SRP), this stuff works just like any other masque, coat your hair in it, leave it on for a few minutes, then rinse. The masque contains their bio-advanced peptide complex which targets and reconstructs damaged strands. I like applying a masque once a week to my hair just to hydrate, soften, and add more shine and luminosity to the hair.

I’ve been using Joico’s Blonde Life for a few weeks now and have noticed how nice my blonde has been looking. When I first started using this I had some of the L’Oreal Colorista left in my strands and although I loved the product, I was kinda finished with it being in my hair. After one use of this stuff, the remaining pink was gone.  My hair also feels super healthy and I’ve been digging the added shine. In fact, my boss even asked me if I did anything different with the colour. I mentioned it was courtesy of Joico ;).

Ombre blonde hair using Joico Blonde Life

I have noticed that each time I use this combo, my hair does look a little brighter, which is amazing since it’s billed to prevent and reverse brassiness. Joico says that it keeps blondes bright and on-tone for up to eight weeks, when you use the combo of the Brightening Shampoo and Conditioner or the masque.

Since going blonde can take quite the investment in both time and money, it’s worth it to take good advantage of the colour.  Joico is a salon brand, so you can find this at your salon if they sell Joico products, or at beauty supply stores.

Have you tried Joico’s Blonde Life haircare line?

Please note, I received this product from PR. All opinions are my own.

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The shape up: Tarte Cosmetics Shape Tape Concealer

When my bestie told me in December that was dying to try out Tarte’s Shape Tape, I had no clue what she was talking about.

If you haven’t heard of Shape Tape, well you must not be a beauty buff since it’s the most talked-about concealer out there.  It’s so popular that Tarte limits customers to two per order and restricts the use of promo codes on it. So what is it exactly?

Well, it’s a concealer and a highlighter. They call it a two-in-one because for one, it’s a full-coverage concealer, but it also brightens and can act as a highlighter if you get it in a lighter shade or a contour if you go a few shades darker. Like other Tarte products, it contains Amazonian clay and conditioning mango seed and shea butters, so it’s super moisturizing for your skin and promotes skin elasticity and illumination with each application.

Available in 14 different shades from light to dark, this long-wearing formula delivers a natural coverage while still giving your skin that extra oomph which looks oh so natural. It’s so high coverage that you can use it to cover acne, dark circles, and redness.

Since it has MAJOR hype, I was so excited to try it. I got the colours Fair and Fair Beige, which are both quite fair in tone. The first thing I noticed about this product was the massive wand.  This is probably two times the size of a normal concealer wand. To show how large this thing actually is, I put it up against a bottle of OPI nail polish as it takes up more than half the length of the bottle.

The consistency of Shape Tape is quite thin, but a little definitely goes a long way since it blends out really nicely. I’ve used both a brush and a sponge to blend out this product and both work equally as good.  If you are using it to highlight, it definitely does do a great job of adding light to the face, so keep that in mind when choosing a shade, as it didn’t really oxidize that much to my skin tone to match.  I’ve been using Fair Beige for the majority of applications and found that this concealer is a little lighter than my skin tone, but I’m down with that since it adds light to the face.

As for wear, it does last a long time with no creasing. I don’t know if anyone else has experienced this (if you have, please leave me a comment!), but when I apply it it has this cooling sensation to it. It’s very cold on my skin until I blend it out. Who knows, it could just be the shea butter or something, but I did find that odd. I also tried this out as a highlighter and I have to agree with Tarte that it does a really good job of adding light to the face. In the photo below I used it right under the hollows of my cheekbones to create some light there and it complemented my contour beautifully, adding some dimension to my whole look.


So it is worth the hype? It’s a pretty good concealer. I like how it’s quite thin in texture but it packs a serious punch when it comes to concealing since it’s so high coverage. Unfortunately it is not sold at Sephora stores (I feel like I’ve seen it in my local one though.. maybe it’s not available online?). You can order it directly from Tarte’s website, but unfortunately it’s so popular (they say that one is sold every 26 seconds!), that Tarte doesn’t offer promo codes eligible on it.

If you’ve tried Shape Tape I would love to hear your thoughts! Leave me a comment below with your experience with it.

Please note, product provided by PR. All opinions are my own.

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Better in pairs: New Sephora Collection double-ended brushes and accessories

If there’s one makeup item you can never have too many of, it’s brushes (okay, I feel like I say this about every makeup item, but brushes especially). I have a lot of brushes, but they are one of the most important tools you can have in your arsenal. You can have the most amazing foundation and eyeshadows, but if you don’t have good brushes to apply them, then even the most amazing makeup item can be mediocre if it’s not applied properly. Long story short, brushes are uber important.

I have lots of brushes from a bunch of different brands, Quo, Make Up For Ever, Kat Von D, and Sephora Collection.  I always look forward to Sephora’s brush collections since they often are a pretty good value for the quality of product you get. For spring 2017 they have released a whole new brush line that features a number of double-ended brushes.

There are obviously pros and cons with a double-ended brush. The only con I can think of offhand would be the fact that these are hard to store. You can’t really put them in a makeup holder as the brush at the bottom would get all mis-shapen. On the plus side though, you pay one price for two brushes, ones that are complementary, meaning that if you’re looking for face brushes, they have one that features a foundation brush on one end and concealer on the other.

Sephora was totally bomb and sent me all of their new Sephora Collection double-ended brushes. For the face, there’s Powder & Blush #201, Multitasker & Concealer #202, Foundation & Concealer #203, Shape & Highlight #204, Shadow & Crease #205, Shadow & Precision #206, Angled Liner & Smudger #207, and Filler & Spoolie #208. 

These brushes are incredibly soft and I believe have synthetic fibres to them. They blend the product out perfectly. Depending on the brush, they retail from C$18 to $38.

I wanted to put these to the test, so I grabbed my Kat Von D Shade & Light Eye Palette, which I got during the holidays but for some reason have not used yet (crazy, I know), and came up with this brown smoky look. Since there’s literally a product for everything here, I used these brushes and a few other new Sephora Collection goodies to apply all makeup, including the Sephora Collection The Pointer Blending Sponge.

When I first laid eyes on the small container housing these two sponges, I just thought it was another take on the Beauty Blender, just in a more stranger shape. Turns out you actually fit these sponges over your finger so you can deliver efficient control when blending in your foundation, concealer, highlight, or contour. You wet these guys first like any other sponge then slip it on your finger and use it to blend out your makeup.


1. Starting with the brows, with the Filler and Spoolie #208 brush first brush out your brows then fill them in using the Sephora Collection Eyebrow Editor Brow Kit (shown here is Dark Brown).

2. Lay down an eyeshadow primer (I used the Kat Von D Lock-It Color Correcting Eyeshadow Primer in Light), then with the crease end of the Shadow & Crease #205 brush, apply Succubus to the crease.

3. With the eyeshadow end of the #205 brush, apply Sytry all over the lids.

4. With the precision end of the #206 Shadow & Precision brush, apply Liberatus to the brow bone to highlight.

5. To add a little bit of shine, I applied the Make Up For Ever Star Lit Powder in #15 to the lids overtop of Sytry, the matte brown. To finish the eyes, curl your lashes, apply mascara and then some falsies for drama.

6. For foundation, use the multitasker end of the #202 Multitasker and Concealer brush to buff foundation into the skin. I used Marc Jacobs re(Marc)able foundation.

7. Lay down the same eyeshadow primer to the lower lash line and then with the smudger end of the #207 Angled Liner and Smudger, work Succubus along your lower lash line.

8. To highlight the inner eye corner, use that same smudger brush and apply Make Up For Ever Star Lit Powder in 2 Frozen Gold. Apply mascara to your lower lashes.

9. For the concealer, I used Tarte Shape Tape in Fair Beige and one of the Sephora Collection The Pointer Blending Sponge to blend that out.

10. To set everything I used the Sephora Collection Cloud Cover large powder puff and the Make Up For Ever HD Powder.

11. For the contour, I used the shape end of the Shape and Highlight #204 brush and the Anastasia Beverly Hills Contour Kit.

12. For blush, I used the blush end of the #201 Powder & Brush brush and Marc Jacobs Air Blush Soft Glow Duo in Lines & Last Night.

13. To finish up the face, apply a highlight to your cheekbones. I used Becca Skin Perfector in Rose Quartz and the highlight end of the #204 brush.

If you don’t have any brushes in your collection, or are looking for an upgrade for the ones you currently have, I definitely recommend these since the price is great for what you get (two brushes!).

As for which brushes to get and which to miss, as much as I want to recommend the #205 Shadow & Crease brush, for some reason I find that Sephora often makes their crease brushes long and flimsy, making it kinda tough to blend the colour out nicely on the lids. I prefer a stiffer, shorter crease brush, like a MAC 217, so as a result I would highly recommend the #202 Multitasker and Concealer. The Multitasker is a great brush to have in your collection anyways since it’s such a versatile brush. I actually have a mini of it in my travel makeup bag and use it for foundation, contour, blush, concealer, really anything face-related. The concealer end also can double as a crease brush since it’s more dense, so you can really get in there and blend out the product. Other brushes I recommend are the #201 Powder & Blush and #208 Filler & Spoolie.

As for housing the brushes, since they are double-ended and hard to stack horizontally, try storing them in a makeup bag. I’ve always been a huge fan of Sephora’s makeup bags since they always come out with on-trend designs every season. I’ve been digging the Frosted Light The Voyageur pouch (C$35) for spring. This pouch is vegan and features a holographic texture with a metallic tassel and perforated exterior.

Like you actually need an excuse to go to Sephora, but I would definitely stop in stop or online to check out (and feel!) their new brushes, as well as their newest accessories.

Have you tried Sephora Collection’s brushes?

Please note, I was sent these products from PR. All opinions are my own.

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