Lash attraction: Benefit Cosmetics They’re Real! Magnet mascara

Benefit Cosmetics They're Real! Magnet mascara

Before I got into this whole blogging thing, I used to buy Benefit’s Bad Gal Lash mascara religiously.  It was my first “expensive” mascara and I would usually use my Shoppers Optimum points to purchase it.

It’s been a while since I’ve purchased that mascara, but like a lot of mascaras I’ve used over the years, that particular one has always held a special place in my heart.  Since I love Bad Gal Lash so much, whenever Benefit would release a new mascara I would always be interested in it to see how it stood up, and to be honest, a lot of their mascaras that they have released over the years have been amazing.

Benefit Cosmetics They're Real! Magnet mascara

A few years back they introduced They’re Real! and that has been another one of the brand’s mascaras that I have always enjoyed.  Although it wouldn’t stack up in my top five all-time faves, I’ve always really enjoyed it and thought that it made my lashes look long and noticeable.

About a week back, Benefit started promoting a brand-new top-secret product, which meant that I was naturally curious. Was it a new brow product?  A new blush?

Spoiler alert, it’s a new mascara.

Introducing the They’re Real! Magnet Extreme Lengthening Mascara (C$36), which is a mascara that is supposed to give you 36-hour volume.  The innovative part about this mascara is the brush, which they call an extender brush with a magnetically charged core that pulls the magnetic mineral-enriched formula up and out to deliver lashes that look 40 per cent longer.

The formula is lightweight and buildable and won’t smudge or flake.  It comes in one colour, Supercharged Black, and is also water-resistant. The brush itself doesn’t look any different than any other one (especially since the brush is the star of the show here) but it does feature custom-designed zigzag bristles that are strategically positioned to fan out lashes and separate and define them.

Benefit Cosmetics They're Real! Magnet mascara Benefit Cosmetics They're Real! Magnet mascara wand

I was really excited to give this a try and loved the colour as it is a very deep black (definitely makes the lashes stand out). Truthfully, I wouldn’t say this is any better than any of other mascara I’ve tried by them or even better than the original They’re Real!  I would say that my lashes looked longer, but I do wish they were more lifted.  Also, I did find that with too many coats it did look a bit clumpy, so I would limit it to no more than two.

Benefit also offers this mascara as a travel size, which is awesome to keep in your bag or for travel (whenever that happens again).  I’ll keep trying this guy out, but first impressions are that it didn’t really impress me as much as some of their other ones did (looking back, Rollerlash gave me more defined lashes).  I love the innovative formula though and give them props for coming out with a really unique product.

Benefit Cosmetics They're Real! Magnet mascara swatched

Are you planning on trying out Benefit’s new They’re Real! Magnet mascara.

Please note, product provided by PR. All opinions are my own.

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