Clean lashes: Kat Von D Go Big or Go Home mascara

It’s crazy to think that Kat Von D Beauty has been around for so long and didn’t release a mascara until this year.

I guess they were just perfecting the formula or something since their debut mascara product, Go Big or Go Home (C$30), just came out a couple months ago. This mascara is an extreme-volume vegan mascara that is powered by plant-based fats.

Kat Von D Go Big or Go Home mascara Kat Von D Go Big or Go Home mascara wand

Housed in a rather thick container in the brand’s signature black shade, this mascara features a thick wand with wavy fibre bristles to catch and coat each lash for voluminous eyelashes that look thick and fluffy. In true Kat Von D style, it only comes in their Trooper Black shade, which is a high-pigmented black, guaranteed to give you stand-out lashes.

Since the formula is vegan, it contains olive and sunflower oils instead of the usual beeswax which is often found in mascara formulas. I actually like the formula, and truthfully, you won’t notice a difference between this one and your other non-vegan mascaras.

So my thoughts on the mascara? I think it does an okay job. I definitely have other mascaras that I prefer to this one, but I do find the wand to be a little large for my liking. I like smaller ones that allow me to coat through each and every lash. I find with bigger wands it’s tougher to really get to the base of the lashes. This one isn’t too bad and I actually found it a little more impressive than I thought it would be.

Kat Von D Go Big or Go Home mascara swatched

If you are looking for a vegan mascara then I think this would be an amazing option to look in to. The brand also is featuring this mascara in a few of their holiday sets, so now would be great time to grab it (and get some bonus items for a little more!).

Do you use vegan makeup products?

Please note, I received this product from PR. All opinions are my own.

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