Ouai-sted: Smooth and sleek with Ouai haircare

Title One of my favourite features is my hair. If you were to look in my bathroom cabinet you’ll find more hair products than anyone will ever need. I just love trying out new products and keeping it in tip-top shape.

Unfortunately, years of colouring and using hot tools on an almost-daily basis has done some damage to my long locks. Usually by day two or three, my ends are going every which way and just feel so dry and damaged. Because of this, I’m always on the hunt for good shampoo and conditioners.  My favourites for years have been Pureology and L’Oreal Professionel, which leave my hair soft and manageable and my colour looking amazing. With that being said, I have loads of different brands in my shower as I’m not afraid to try something new.

Shampoo and conditioner

When I heard that celebrity hairstylist Jen Atkinson recently released a haircare line, I knew I had to try it. It’s sold exclusively at Sephora (my favourite store), and I figured if she’s besties with the Kardashians, then it must be good. The line, called Ouai (pronounced “way”), consists of 17 products, four formulations of shampoos and conditioners (volume, clean, smooth, and repairing), as well as hair masks and styling products.

I received the Smooth shampoo (C$35) and conditioner (C$32), which is great for pretty much all hair textures, and tames frizzy hair.  Like I said, the mid to ends of my hair have been getting out of control so I was excited to test this out since I need some major smoothness in my hair.  I had high hopes for this line and it didn’t disappoint; after one wash my hair was smooth and shiny, and stayed that way for many days after the fact. Even after multiple workouts and heat styling, my ends were as smooth as the day I washed them.

Wave Spray

I also received the Ouai Treatment Mask (C$40), which is a box filled with eight individual packets of product. Again, this product is perfect for all hair types and repairs damaged hair and smooths split ends. At first I was disappointed in the packaging of this product since they are individual packs of product; I figured that you aren’t really getting your money’s worth.  Here’s the thing though, I have so many masks that I often go overboard with when it comes to applying the product. I’ll slather like a quarter of the jar on my hair, thus using up the mask really fast. Because they are portioned out, one pack is all you need, and I can honestly tell you that your hair will feel amazing after applying this. You do have to let it set on your hair for five to 10 minutes, so maybe apply this on a day you’re shaving your legs in the shower as it a long time to stand there, but it’s worth it, your hair feels so smooth and hydrated once you dry it.

Lastly, since I love curling my hair, I was excited to try out the Wave Spray (C$32), which is good for straight, wavy, curled, or coiled hair. This spray is a weightless texturizing mist perfect for giving you those beachy, undone waves that are always so popular in summer. In addition, this product also adds volume and shine and is infused with rice protein to hold style without weighing your hair down and making it feel gross.  I have straight hair, so after curling it I will spray my head with this stuff instead of hairspray and I find that it holds the curl really nicely, makes my hair smell great, and best of all, doesn’t make it gross like most hairsprays do. In addition to all the heat damage in my hair causing those frizzy ends, I also find hairspray does the same effect to my ends, so by using the Wave Spray instead, my locks look and feel healthy for days.


I couldn’t find Ouai in my local Sephora store, but if you’re in a bigger market, you can probably find it there. It’s also available online.  It’s hard finding a good shampoo and conditioner that will make your hair look and feel amazing and if you’re in the market for something new, I would give this a try. Your hair will be saying no oaui! 😉

Have you tried out Ouai yet?

Please note, this product was sent by PR. All opinions are my own.

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