Have you heard? Demi Lovato has signed on as New York Color’s first-ever global brand ambassador.
I’m not a massive Demi Lovato fan, but I do enjoy her music and I like how she is more “real-looking” than other popstars her age (as in, she’s not stick skinny). This month’s New York Color challenge was to create look embodying the youthful, modern sensibility and edgy style of the star, and we were sent a whack of new products from their spring 2015 collection to do so.
Included in our box of goodies were five City Proof 24Hr Waterproof Eyeshadow pencils ($4.99 each), five Expert Last Satin Matte Lip Colors ($1.99 each), their Show Time Smokin’ Hot mascara ($3.49), the City Proof 24Hr Waterproof Eyeshadow Primer ($4.99), and the Big Bold Bronzer in MetropoliTan ($5.99). All of these products were new to me, and my favourites were actually the lipsticks. The colour payoff is great on these and, best of all, they are quite moisturizing. The City Proof 24Hr Waterproof Eyeshadow pencils had good colour payoff, however, I found that as a base for eyeshadow they weren’t that great as my shadow would crease throughout the day.
Anyways, for this look, I found a old spread from Cosmopolitan magazine where Demi was profiled and she was rocking this brown smoky eye with a nude lip. Although she is well-known for experimenting with colour, I chose to keep it neutral (yes, I know, this is my usually go-to look, but it’s more wearable than blue shadow).
1. I applied my foundation primer and foundation first since we aren’t dealing with too many shadows (AKA not a lot of fall out). Fill in your brows, then with the NYC City Proof 24Hr Eyeshadow pencil in Brooklyn Mocha, apply this on your lid area.
2. Grabbing the Tribeca Taupe pencil, apply this in your crease.
3. With a shimmery brown shadow (I used the middle colour from the HD Color Trio Eye Shadow in Oh SoHo Sweet), apply this over the Tribeca Taupe on the lids. I chose to just leave the crease with the cream shadow, but if you want, you can go over that lightly with a matte brown to blend it out.
4. Line your upper lash line with a liquid liner and apply a couple coats of mascara. I used NYC High Definition Liquid Liner and NYC Show Time Smokin’ Hot mascara and then L’Oreal Paris Miss Manga Black Angel mascara over top for more volume.
5. Line your lower lash line with the Brooklyn Mocha cream pencil, then in the waterline I put a nude liner to open up the eyes. I used New York Color Eyeliner Duet in Unforgettable. Coat your bottom lashes with mascara.
6. To contour, I used the Big Bold Bronzer in MetropoliTan to the hollows of my cheekbones and forehead. For blush I used a Tarte Amazonian Clay Blush (forgot the name, it was from last holiday’s Off The Cuff palette – the peach shade).
7. Finally, for the lips I used Expert Last Satin Matte Lip Color in Smooth Beige.
I had a lot of fun with this post because the products they sent this month were so wearable. Like I mentioned, the City Proof pencils aren’t the greatest bases, but they aren’t that bad for a cream shadow on their own. I loved the bronzer and the lipsticks (these are a steal at $1.99, so you can stock up on colours), and the mascara wasn’t the best, but it’s a great base mascara. Layer it up with some of your favourites for a full-fringed look.
Whether you are Demi Lovato fan or not, make sure you check out what New York Color has in store for spring!
Please note, I am part of New York Color’s #NYCBeautyPro program. All opinions are my own.
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