Rewrite the rules: Always #LikeAGirl

Title Always When I say, “run like a girl”, what is the first thing that comes to mind?  I think that the majority of people would see someone running, arms flailing, hair whipping like crazy.  What about “girl pushups”?  That one’s easy, those are pushups done on your knees, right?

I grew up thinking that “you run like a girl” is an insult, or that those so-called girl pushups, are the easier version of the ones done on your toes.  I think that those terms are so commonplace now that most people don’t even think about the fact that it’s kind of offensive.  We have a ton of them in our language and vocabulary (“wifebeater” would be a good example), that it’s no big deal.

You may have seen Alway’s new video popping up on your Facebook newsfeed (that’s where I first saw it) promoting confidence in women.  According to the new Always Confidence and Puberty Study, only 19 per cent of girls have a positive association with the phrase “like a girl”.  Always, the brand most known for feminine hygiene products, is rallying girls from across the globe to redefine the meaning of doing something #LikeAGirl from an insult to an expression of strength, talent, character, and downright awesomeness.

The video was directed by Lauren Greenfield, who did The Queen of Versailles, which if you haven’t seen, go watch.  I saw it last year solely for the fact that it had an American Eskimo in the poster, but the doc was actually so good that I told basically all my friends and family they had to see it.  Go check Netflix if they still have it on there, that’s where I watched it.

Anyways, take a look at the video, share it, and be part of the movement.  I’m a girl and can do pushups on my toes, chin ups, and run a marathon, and guess what?  I’m proud to say I can do them #LikeAGirl.


What’s your #LikeAGirl experience?  Share it in the comments below to win the same t-shirt I’m wearing, as well as an Always product (which is “always” needed 😉 ). Giveaway open to Canadian residents only, ends on July 11, 2014.

Disclosure: I am a #BeautyUnited blogger. As part of my affiliation with this group I receive products and special access to P&G events. The opinions on this blog are my own.

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