24-Hour Taupe – Maybelline Color Tattoo: Tough as Taupe

So just like the Revlon Lip Butters, the online beauty community has been buzzing about the new Maybelline Color Tattoo eyeshadows.  I first heard about them from Amarixe’s blog where she picked up every colour, but I’m not quite crazy like that so I picked up one of the most wearable colours in the line, Tough as Taupe.

From Maybelline.ca:

Dare to wear 24HR shadow.

• Ink technology creates 24HR wear shadow for our most intense, long-lasting colour saturation
• Cream formula glides on without creasing and keeps colour vibrant
• Ophthalmologist-tested.  Safe for sensitive eyes and contact lens wearers

Alright, so first things first, I absolutely love this colour.  I wear a lot of neutral colours, so Tough as Taupe is fantastic as a base colour (think MAC’s Paint Pots).  Also, the shade itself has a matte finish, not a glittery one so it’s perfect for layering other colours on top.

When applied, the colour goes on quite sheer, but it is definitely buildable.  I haven’t actually worn this colour by itself yet (I’ve just used it as a base) but it would be interesting to get some other shades and create a look with them.

The product is a cream eyeshadow but applies like a powder eyeshadow.  When I apply it I use my finger and then grab an eyeshadow brush and then blend it out.

Makeup applied at 8:15 a.m.

Makeup at around midnight

So because the product makes a 24-hour claim, I had to try it out for myself.  I didn’t wear this for a full 24 hours because I like to sleep but I did have this as a base on my lids for around 16 hours and it held up pretty good.  My makeup doesn’t look at fresh as it was when I first applied it but it held up very good for a drugstore product.

So would I recommend the Maybelline Color Tattoos?  Yes!  I really want to pick up a few more now knowing how good Tough as Taupe is.  I think I’ll shy away from the fun colours and stick to the neutrals because they are more wearable.  I really want Too Cool (white) and Audacious Asphalt (a dark grey, perfect for a smoky eye).  Would I recommend these as primers?  Yes, but nothing will ever replace my trusty Urban Decay Primer Potion. These are great for building colour.

If you love the MAC Paint Pots I would for sure pick up a few shades of these.  I’m a little disappointed and surprised that there is no Maybelline dupe for Painterly (a pale nude colour), but maybe they will release something soon because it seems like these have been very popular.

The Maybelline Color Tattoos retail for under $10 CDN.  I picked mine up at Wal-Mart for $6, however, it was marked at $6.87 or something like that, but it rang up for cheaper.  I believe at the Real Canadian Superstore these retail for $7.99, so shop around.

Have you tried Maybelline’s new 24-Hour Color Tattoo?  What are your thoughts?  Leave me a comment below!

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