It’s about time: Tarte Shape Tape comes to Sephora Canada

I think it’s safe to say that when it comes to concealers, the most iconic one is Tarte Shape Tape.

Originally released years ago, the number-one selling concealer in the U.S. was initially an Ulta exclusive, meaning that us folks in Canada could only really order it direct from the Tarte site.  Of course, tons of people obviously did so since I feel like if you’re a beauty girl, it’s probably already in your makeup bag, but if you wanted to see the shades up close and personal, then you had to go based on reviews and swatches online.

Well that’s changed as of last month. Tarte Shape Tape and its family of products finally landed in Sephora stores and on May 11 and it makes getting the coveted beauty products so much easier.

Not only is there the concealer that started it all, but there’s also a setting spray, primer, glow wand, loose setting powder, and glow powder.

Tarte Shape Tape and Glow Wand

Starting first with the concealer, Sephora now carries 35 shades of the Shape Tape Concealer (C$38) in five different undertones. This concealer features a large doe-foot wand to deliver a formula that includes shea butter to retain skin’s visible elasticity, mango butter to moisturize, and licorice root to brighten and colour correct.

Apply this under your eyes or wherever you need brightening and concealing for up to 16 hours of wear that con’t crease or cake on the skin.  It also includes their Tape Technology which blurs the appearance of fine lines and wrinkles.  If you are looking for a heavy-duty concealer, then I would definitely look into picking this guy up. There’s a reason why it’s so iconic, and having used it for I think six or seven years now, it really does what it’s billed to do.

Now the original Shape Tape provides a matte finish, but if you are looking for a little glow, then take a look at their Shape Tape Glow Wand (C$35).

This double-ended product is billed as a visible eye lift in a tube.  It’s a more lighter coverage than it’s predecessor but helps to soothe and illuminate, as well as moisturize, condition, and protect against free-radical damage.  It also helps to blur imperfections thanks to the added diamond powder.

One end of the package opens up to a doe-foot applicator, whereas the other end has a blending sponge so you can work the product into your skin. There are eight shades available in this one and I like using this on lighter makeup days where I want my skin to look more radiant and natural. It’s a great product for summer to apply before the pool or beach.

Tarte Shape Tape Glow Powder and Translucent powder

As for setting powders, Tarte has two to choose from in their Shape Tape line. Up first is the Shape Tape Glow Powder (C$38).  This pressed powder, available in three shades, is a light-reflecting finishing powder that provides you with up to 12 hours of wear.

The coverage is on the lighter side but contains their diamond powder to blur and diffuse imperfections, their iconic Amazonian clay for longer wear, and mineral pigments to soothe and soften skin.

This particular powder pairs nicely with the Glow Wand to give you a beautiful glowing and radiant finish.

Tarte also has a loose powder, the Shape Tape Setting Powder (C$41) for a more traditional finish. Available in two shades (translucent and translucent tan-deep), this powder is great for setting makeup, as well as baking and blurring imperfections.

This powder includes Amazonian clay to give you a longer wear and I love using this to set the concealer, as well as the rest of my makeup. It contains a sifter and sponge, but I prefer using a sponge to press it directly into my skin.

Sephora also now has two other products that are also part of the Tarte Shape Tape family. First up is the Base Tape Hydrating Primer (C$39), which is a primer that helps makeup last longer.

This primer is great for normal, oily, dry, and combination skin types and helps with dry skin. It contains coconut, which is nourishing; jojoba to leave skin soothed, soft, and supple; as well as grapeseed to hydrate.

I love this primer since it smells like summer (it’s definitely the coconut) and is super lightweight and hydrating.  In fact, it’s billed to keep skin hydrated for up to 12 hours, while also extending the longevity of your makeup.  This also helps to provide a smooth canvas for your makeup, filling in any lines and pores, so when you apply your face products, everything goes on really smoothly.

Tarte Base Tape and Stay Spray Finally, to keep everything in check, take a look at their Stay Spray Setting Spray (C$30). This setting spray holds makeup in place for 16 hours and contains cucumber extract to soothe and refresh skin, as well as aloe extract to hydrate and soothe any irritation.

This setting spray lightly mists onto skin to set makeup and provide an instant burst of hydration. It also holds makeup in place, even through water, sweat, and any transfer that may occur. The formula is also amazing for refreshing and soothing skin as well.

If you are interested in any of these products, Tarte also has the mini sizes available to try out as well. I’ve used all of these items and really like them.  Out of all of them though, I would definitely pick up the Shape Tape concealer and give it a try, especially if you suffer with undereye problems, or if you’ve just always wanted to try it.

Have you tried any of the Tarte Shape Tape products?

Products provided by PR, all opinions are my own.

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