Heart-shaped lashes: Avon True Color Love at 1st Lash mascara

When it comes to mascaras, I love trying out new ones.

A lot of products seem to work for me, but when it comes to mascaras, they can be hit or miss. Mascaras are also finicky in that I find they work best after about a month’s worth of wear.  I find that the mascara formula works better with my lashes when it’s more dried out as opposed to super wet like it is when you first open a bottle.

Avon Love at 1st Lash mascara

Anyways, this brings me to today’s post on Avon’s newest mascara, the Love at 1st Lash mascara (C$19.99), which features an innovative brush that is designed to give you instant length and volume in one application.

This mascara features their Love Complex Formula, which helps to strengthen and condition your lashes for a flirty fluttering effect. The formula features heart-shaped, lash-hugging fibres that attach to the lashes and intertwine to give you lashes that are super noticeable. It also contains vitamins A, C, and E to condition lashes, as well as olive oil and lycopene to strengthen them. Avon says it’s also smudge-free, clump-free, and won’t flake off while you wear it.

Avon Love at 1st Lash mascara

Okay, so I do want to preface this post and say that I actually got a lash lift and tint, so in the swatches my lashes do look amazing, however, this is the way they look without the mascara.   I didn’t love this mascara for a lot of reasons. The brush on this is this weird spiral that makes applying it kind of awkward. I also found that it just coated my lashes but didn’t really do anything truly groundbreaking to them to make them pop.

Avon also offers this mascara in a waterproof formula if you try it and like it on your lashes.  I’ve tried some of their other mascaras as well and prefer those formulas over this one, but really when it comes down to it, to each their own.

Avon Love at 1st Lash swatched

Have you tried the Avon Love at 1st Lash mascara?

Please note, products provided by PR. All opinions are my own.

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