What happens when two mega beauty brands collaborate? They come out with a collection that incorporates best-selling products and helps expose a new audience to a beloved brand.
Earlier this month Avon released a collab that I totally didn’t see coming. K-Beauty has been a huge trend in our Western world here for a few years now and one of the biggest K-Beauty brands is The Face Shop, a Korean skincare and makeup brand that actually has some outposts here in Canada as well (you can find them in the Nature Collection stores). Avon teamed up with The Face Shop and released a capsule collection that takes some of their bestsellers and makes them more mainstream, delivering them to a whole new market that perhaps didn’t even think of trying K-Beauty products… until now.
Avon sent me a box of goodies that really allowed me to explore the collection. I have tried some of The Face Shop products in the past, so I was familiar with the line up already.
The star product in the range is definitely their Cushion Foundation, which I feel like is a K-Beauty staple. The Ink Lasting Cushion Foundation Slim Fit (C$38) comes in 18 shades and is a compact foundation that opens up to a sponge fulled with product (hence the term “cushion”). Use the included puff to apply the product to skin, leaving you with a smooth, natural matte finish. The formula is a buildable medium-to-full coverage application and feels weightless on the skin.
Before the foundation, apply the Ink Lasting Primer (C$30), which is a clear primer that minimizes pores, helps your makeup last longer, mattifies the skin and controls oil. I was actually quite surprised with the texture of this product since I thought it would be a more like a silicone feel, but it’s actually quite smooth and glides into the skin and absorbs nicely, prepping your skin for your foundation.
For the cheeks, Avon also came out with their own version of the Moisture Cushion Blush (C$20), which is available in three shades (they also have this in a highlighter as well). This blush is similar to the cushion foundation, just in a smaller package, and you apply it the same way. The formula is long wearing, pigmented, and lightweight on the skin. It also has passionflower, rosehip oil, and vitamin E in the formula to leave skin feeling nourished.
Finally, finish the look with the Flat Velvet Lipstick (C$16) which is a unique pencil lipstick that has a flat square tip shape. Available in 10 shades, this lip product allows you to line, contour, and fill in lips. The formula is a velvet matte finish and is infused with calendula oil for a moisturizing application. I will say that although these deliver pretty colour, there is a little learning curve in figuring out the best way to apply these. The shape is a rectangle, so you have to apply these kind of head-on instead of the usual application on an angle. Once you get the hang of it though, it glides on smoothly and really allows you to outline your lips nicely.
If skincare if more your jam, then take a look at the offerings they came out with. The hype over Korean skincare is so real, so if you were interested in picking up some items but don’t know where to start, here is your chance.
The Rice Water Bright Foaming Cleanser (C$18) is a creamy cleanser that lathers into a rich foaming texture, allowing you to remove all makeup, dirt, oil, etc. in preparation for the rest of your skincare routine. The key ingredients, rice water and soapwort extract, help leave skin clear and bright.
For your moisturizer, try the Dr. Belmeur Advanced Cica Recovery Cream (C$55) which is moisturizer for extra-dry and damaged skin (perfect for those dry, cold winters). This stuff has strengthening ceramics to help restore the moisture barrier. Avon also has this cream in a Hydro version as well.
Avon has also released another moisturizer in the line, the Therapy Oil Blending Cream (C$58), which is designed to leave skin visibly smooth and glowing. When you open the packaging initially you may find that the oil and cream has separated; that’s completely normal and you’re supposed to use the included spatula to stir it all together. The whole point of this product is it’s supposed to harness the power of oil blending to deliver an anti-aging experience. The formula includes sandalwood, avocado, and palm arose leaves to help keep skin moisturized and fresh.
So if you’re wondering what the difference is between these products and the normal The Face Shop ones, it looks like Avon has released them in exclusive shade ranges and new to Avon formats, such as the cushion formula.
If you are already a fan of K-Beauty or The Face Shop then I highly recommend checking this collection out. The Face Shop has a few different cushion products, but it looks like this particular one is exclusive to the Avon collab.
Are you a K-Beauty fan?
Please note, products provided by PR. All opinions are my own.
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