Marc Jacobs Beauty Re(MARC)able Foundation is my favourite foundation of all time.

Since its so expensive I typically reserve it for nights where I’m really doing my makeup.  With that being said, since my foundation collection has significantly expanded, I haven’t shown it much love lately. That isn’t to say that I don’t still love it, but I’m open to trying out new formulas and brands as I’m always on the hunt for something bigger and better. Naturally, when I saw that the brand released a new foundation, I was giddy with excitement to try it out and see how it compares to my fave.

Shameless Youthful-Look 24H Foundation came out earlier this year and is a medium, buildable foundation that promises 24-hour wear and a youthful complexion. Available in 29 shades, this foundation is oil-free and feels weightless on the skin. It is a buildable, medium coverage that absorbs into the skin quickly and seamlessly, and best of all, provides no flashbacks photos (meaning that the colour you see in real life will be the one you see in photos).

The formula contains the patented Infinity Milling process that produces super-fine pigments that give you a natural-looking finish. Since there is a staggering 29 shades available, you should be able to find the perfect colour for your skin (I found this tough though since there are so many shades). Shameless also has skincare benefits infused in the formula as well, such as snow mushroom, which is known to hold onto water, kinda like a natural version of hyaluronic acid, as well as blue daisy extract to visibly diminish the effects of pollution. As a result, this foundation leaves your skin looking hydrated, plumped, and more youthful.

Since there are so many shade options, I went with three to try to find my perfect colour — Light Y270 (light with golden undertones), Light R230 (light with pink undertones), and Medium R310 (light medium with pink undertones). I found that Light R230 was a nice match for my skin and have the others on deck for when my tan deepens or lightens up.

Now I’m not gonna lie here, I haven’t read the best reviews about this foundation.  With that being said, I actually quite like it. It’s very different from Re(MARC)able though. Re(MARC)able is very high coverage and is a very thick formula, whereas Shameless is very watery and goes on as a medium build. You can layer more on for a deeper coverage, but I have found that one coat of this stuff covers my face nicely.  this also feels incredibly weightless on the face, which is awesome for summer days when it’s hot out and you don’t want to feel like you’re wearing a layer of makeup.

This foundation retails for C$56 dollars, which is definitely on the steep size. For comparison, Re(MARC)able sells for C$64, but with that being said, you are actually getting more product with Shameless. When you first see the bottle in person it may strike you that it’s tiny as it fits in the palm of your hand. You get 32 ml of product in here, which I was surprised to see is 10 ml more than Re(MARC)able (22 ml). Since the formula is so watery though, you don’t need a lot to get good coverage with this, so it probably will last you awhile.

Although Re(MARC)able still stands as my favourite foundation, I really do like Shameless as well. If you are a fan of the Make Up For Ever Water Blend Face and Body Foundation, I think you’ll like this as the consistency of the product is similar, but it gives you more coverage. i also want to note that because the formula is so thin, I would recommend a beauty sponge to apply this rather than a brush. The brush may just spread the foundation around your face rather that absorb it.

The foundation does last you throughout the day as I didn’t find that I needed to do a touchup or anything. It also hydrated my skin, which is always a plus.

Since there are so many shades available, I highly recommend popping into Sephora to get them to colour match you and then ask for a sample of it to try out. It may be hard to bite the bullet with this one since the container is so small, but the formula is one I think a lot of people will really like.

Have you tried Marc Jacobs Beauty’s Shameless Foundation?

Please note, I was sent these products from PR. All opinions are my own.

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