Primed + perfect: New CoverGirl priming products

Let’s chat about primers for a second here.

Although you don’t usually see these items on the face, they are necessities for keeping your makeup in tip-top shape. It’s funny because probably like 15 to 20 years ago primers weren’t a thing. Makeup was basic and you could get away with like five products. Nowadays, it takes like 15 different products to do a full face of makeup.

I use primers everyday, whether it’s a foundation primer or an eyeshadow one. These products help keep my other makeup items in check and look more flawless. Without them, my eye and face makeup would start to wear away earlier throughout the day. I have a lot of foundation primers, as well as a few different eyeshadow ones, but lately drugstore brands have been releasing their own formulas, which is great for the wallet. Foundation primers can be quite pricey (usually as much – if not more – than a foundation), so having affordable options is a necessity.

Thankfully CoverGirl has you covered.

Remember how I was saying that they recently introduced a number of new products to their line up? Well, that includes – you guessed it – primers as well. I have already chatted about their new Base Business foundation primers, but as a refresher, these primers are specially formulated to deliver specific benefits to your skin’s unique needs. There’s four different ones in the collection, Skin Smoothing (clear/white) to visibly smooth skin for the perfect canvas; Colour Neutralizing (green) to neutralize the appearance of redness and help to correct uneven skin tone; Pore Minimizing (purple) to reduce and blur pores and mattify the skin; and Illuminating (peach) to illuminate and hydrate to enhance skin’s radiant appearance thanks to pearl pigments.

CoverGirl hooked me up with the Pore Minimizing one and I’ve been using it pretty much non stop since I got it. Pores aren’t really an issue for me, but I do have to admit that it goes on really smoothly and adheres to my skin nicely. This product preps my skin perfectly for foundation, and as you can see in the photos below (the right-hand side of my face has the primer and the left doesn’t), my foundation was still looking nice even after eight hours of wear.

Foundation primers are pretty widely available from lots of brands nowadays, but something a little rarer are eyeshadow primers. I was so happy to hear that Covergirl came out with a clear primer for the lids, the Lid Lock Up eyeshadow primer. The doe-foot applicator gives your eyeshadow all-day, crease-proof wear so you don’t have to worry about your eye makeup fading away. This goes on white but blends out clear so you can use it with any shadow colour. The primer really does make a difference as it helps to maximize the wear and intensity of your shadow. Check out the photos below, the right eye has the primer and the left doesn’t and there is a clear difference after eight hours of wear. Even after application, you can tell that the eye that has the primer makes the shadow look more luminous and intense, whereas the other one makes it look dull.

Too Faced and Urban Decay are known for their eyeshadow primers, but if you are looking for an affordable option, CoverGirl has you covered. I think out of everything they have released lately, I was definitely the most excited for this product since it’s something you don’t often see a drugstore brand releasing.

Finally, if you want to up your lash game, apply a coat of their Lash Blast Amplify Primer to help maximize the results of your mascara. This white mascara adds length and thickness to your lashes, while also making them feel conditioned over time. It contains a conditioning formula that features micro-fibres, as well as argan, jojoba, and coconut oils.

Like I said, when it comes to priming products, usually drugstore brands aren’t the first brands you would think of, but I love how CoverGirl has expanded their arsenal of products to include these items. You can have the most expensive foundation and a million eyeshadow palettes, but primers really help those products shine.

Have you tried CoverGirl’s new priming products?

Please note, products provided by PR. All opinions are my own.

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