Shade and skin: CoverGirl TruBlend Matte Made Foundation

I’ve always been a huge fan of CoverGirl foundations. Case in point, recently I’ve been travelling with their Vitalist Elixir foundation instead of my $50 ones from Sephora since I find it just gives me an amazing coverage and I love the skincare benefits in it.

I chatted about CoverGirl’s new branding and products last week but I had to do a dedicated post to the new TruBlend Matte Made Foundation since CG is really proud of their new innovation, and with good reason. Typically foundations have the tendency to only come in 12 or so shades, most of which lean more towards peach, yellow, or olive skin tones. This isn’t the case with this one. The brand came out with a staggering 40 shades (including 26 new shades) categorized into four categories (light, medium, tan, and deep).

This foundation provides medium-to-full coverage that gives you a flawless, naturally matte appearance. It also is comfortable to wear, minimizes pores, control oils, and is transfer resistant (we’ll get more into that in a second).

CoverGirl TruBlend Matte Made foundations

I was provided with three shades of this foundation, M10 (Golden Natural), M30 (Honey), and M40 (Warm Nude). Since I am quite pale without a tan, I’ve been using M10 and find that it suits my skin perfectly. It is very lightweight on the face and absorbs into my skin quite nicely (in that it doesn’t just sit on top of the skin, like some of my other foundations do). It has a flex-hold technology (PVP), that creates a strong, yet flexible film that’s comfortable on skin. Considering it gives you a medium-to-full coverage, it doesn’t go on heavy.

Now CoverGirl says its transfer-proof, which is a very high claim. I took it to the test and applied the foundation then put on a white top, making sure to brush the collar across my face. There was some colour on the shirt, but not as much as other foundations would give you. That would be pretty incredible technology if a foundation could truly do that without getting your clothes dirty.

I chatted about this in my last CoverGirl post, but I really do love this foundation. It goes on so light and gives you a nice airbrush effect that makes your skin look smooth and flawless. If you suffer from redness or blemishes, then I would definitely try this out. The best part is that it’s C$13.99 (SRP), which is much lower than other drugstore foundations (and you can probably find it on sale as well).

To find you perfect shade, CoverGirl recommends the following:

You have a neutral undertone if the veins on your wrist are blue/green, both gold and silver jewelry suit you; and your skin tone appears olive.  You have a warm undertone if the veins on your wrist are green/olive; gold jewelry suits you best; your skin tone appears yellow or gold; you tan easily; if so, choose a peach or yellow-based foundation. You have a cool undertone if the veins on your wrist are blue/purple; silver jewelry suits you best; you are pink or beige skin toned; you get sunburned easily; if you choose a pink-based foundation.

Before and after using CoverGirl TruBlend Matte Made Foundation in M10


To go with the foundation, I highly recommend some of their other new products, the TruBlend Base Business Primer (I have the pore minimizing one – the purple one), as well as the TruBlend It’s Lit Concealer.

I paired the TruBlend It’s Lit Concealer in the photos above and below and love how it pairs with the foundation. It provides coverage, as well as radiance and brightening. The concealer is available in seven shades – fair, light, medium, light/medium, medium, medium/deep, and deep), and each shade was formulated with increased chroma and pearlescent pigments to combat dullness, enhance brightness, and conceal imperfections. I will say that it’s not the heaviest concealer I own, but it’s very light on the skin, meaning that it absorbs well and doesn’t look or feel cakey.

If you are looking for a new foundation, I would highly recommend taking a look at TruBlend Matte Made. If you have a darker skin tone, I would definitely recommend checking this out, since the colours do go quite deep. CoverGirl, you did it again, kudos!

Have you tried Covergirl TruBlend Matte Made Foundation yet?

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