Parisian makeup brand Make Up For Ever wants you to be you this summer.

If you’ve been to Sephora recently, you most likely would have seen the Make Up For Ever set ups around the store featuring actress/fashion blogger Jamie Chung and renowned transgender model Andreja Pejic.  The set ups are part of a campaign which promotes individuality and self-expression.

The campaign, titled “Be Bold. Be Unexpected. Be You.” brings to life today’s changing faces of beauty, encouraging everyone, everywhere to redefine beauty, explore, and celebrate the freedom of self-expression.  The campaign launched on July 16 and includes in-store activations and events at Sephora, as well as two limited-edition palettes curated by Pejic and Chung, as well as a transformation-centric social media challenge, where users can win a personalized eyeshadow palette featuring images of their winning looks, in addition to $500 in Make Up For Ever products.

Us bloggers were offered to choose between the two palettes to review. Although Pejic’s palette was more appealing to me, I chose to go with Chung’s palette, since the four shades aren’t ones I would usually gravitate to. Each palette retails for C$56 at Sephora and feature four of their Artist Shadows housed in an autographed tin. Andreja Pejic’s palette features more bronzey plum shades, whereas Jamie Chung’s palette houses greys and blues.  Since these are full-size Artist Shadows, the $54 price tag is a steal, considering that one of them will cost you $24.

If you haven’t tried Make Up For Ever’s Artist Shadows yet, they are very pigmented and blendable.  Each colour in both of these palettes is incredibly wearable and perfect additions to any makeup collection. You can easily take the shadows from day to night depending on how you choose to wear them.

If you haven’t visited a Sephora store yet, check out the campaign in stores until August 26.

Also, don’t forget to enter my Freshii giveaway!

Will you picking up a limited edition palette?

Please note, this post contains product that were sent by PR. All opinions are my own.

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