So smart! Almay Smart Shade Skintone Matching Makeup

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We’ve all been there. You go to the drugstore or Sephora for a new foundation and the variety of shades to choose from is too overwhelming.  Some companies simplify it by only providing a few shades, whereas others have close to 20 with a numerical system to determine “your perfect match”.  Choosing the right shade of foundation can be tough, I mean, who hasn’t opened a freshly bought bottle only to find out that it’s either too dark or too light. Super frustrating.

Well, lucky for us ladies, Almay is simplifying the foundation shade process.  Enter Smart Shade, a skin-tone matching foundation that makes it easy to find “the one”.  With just three (yes, three!!) different shades to choose from (light, light/medium, and medium), the product adjusts to the natural tones and nuances of your skin with their tonemimic shade-sensing bead technology, which transforms on your skin to suit your skin tone.  The product also contains SPF 15, giving you much-needed sun coverage. Pretty cool stuff.


I was a bit sceptical about this product at first, thinking it would be more like a BB or CC cream.  I like squirting some on the back of my hand and then buffing it into my skin.  The product at first is white with the black beads, however, once you start applying it to your skin, the colour transforms to suit your skin.  It’s actually a pretty cool effect.

As for coverage, I wouldn’t say this is full coverage, however, I would place it in the medium range.  It’s better than a BB cream, but still light enough for everyday wear.  To me, this is definitely a daytime foundation.

Overall, I really like this foundation and think that it’s perfect for those who can’t seem to find their perfect shade.  Plus, the 30 ml packaging makes this product perfect for travel.  What more could you ask for?

Have you tried Almay’s Smart Shade Skintone Matching Makeup?  What were your thoughts?

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