A”brow”cadrabra!! Benefit Cosmetics Gimme Brow

benefit title

Benefit cosmetics is pulling a rabbit out of their hat with their new product, Gimme Brow, out this month.  Billed as a magic potion for brows, thin, sparse brows are supposed to magically appear with this brush-on fiber gel.  The potion adheres to skin and hair, building brows where there were none before.

When I first got this product I thought it was a sample. The tube is pretty small, but being a brow product, you certainly don’t need a lot of it and I’m assuming it will last you awhile. Given that Benefit knows a little something something about eyebrows (they have a number of brow bars throughout North America), I didn’t have any doubts about this new product.

Wand tricks

Now, since I am not lacking in the brow department, I got my coworker Dayna to try out the product since she has thin, sparse brows.  The product comes in two colours, Light/Medium and Medium/Deep and I received the lighter of the two to try out.

Dayna brow

As you can see, her brows look darker, fuller, and more natural.  I didn’t bother to draw them thicker beforehand because I wanted to see how this product stands by itself.  I also want to note that I wouldn’t necessarily use this as a brow pencil.  To really have stand-out brows, I would draw them on first and then use this product for flawless-looking eyebrows.  Compared to her “before” photo, her eyebrows seem darker and do look a bit fuller.


I myself have tried this product, and although I certainly do not need help in the eyebrow department, I have used it as a setting gel.  According to Benefit, it is water resistant, long wearing, natural looking, buildable, and smudge proof.  All of these claims I would say are totally true.

If you are looking for a magic wand to help you in the brow department, Benefit has you covered.

Are you going to try Benefit’s Gimme Brow?

Please note, I was sent this product from Benefit Cosmetics Canada.  All opinions are my own.

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