It Cosmetics Hello Lashes 5-in-1 mascara


Always on the lookout for mascaras that will make my lashes look like falsies, I was sent It Cosmetics Hello Lashes 5-in-1 mascara.

I have been a huge It Cosmetics fan for a few years now and have loved practically every product I have been fortunate to try, so I was excited to try their mascara, which I have heard numerous good things about.


Hello Lashes 5-in-1 Treatment mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

This mascara is marketed as doing practically everything aside from thickening out your lashes.  It’s a volumizing mascara (it claims to make them look 430 per cent longer); a conditioning, hydrating lash primer; a lash-enhancing serum; a lash tint; a lash comb/curler; it walks your dog; it does your grocery shopping; and it even can give you a ride to work in the morning. Those last three were jokes, but you get the idea, it does a lot of stuff.  Like most, if not all, of It Cosmetics products, it was formulated by leading plastic surgeons, so you know it’s legit.

open wand

They say the wand is innovative but I feel like there are a few mascaras on the market now that are similar, like Benefit’s They’re Real!.  The wand features a ball at the end so you can coat every lash, even those small outer and inner corner ones.  Once you apply the product you are supposed to push your lashes up with the end of the wand so the lashes stay in place throughout the day.

So thoughts on the product.  I actually really do like this mascara. Aside from the luxe packaging (every detail counts) I love how the wand gets every lash, even those darn outer corner ones.  So, if you wanted that cat-eye effect, this is the mascara is perfect for that.  I don’t think my lashes look 430 per cent longer, as they would probably be up to my hair line if they did, but it definitely makes them stand out.  I just wish it made them look thicker, that’s the only qualm I can think of other than the fact that after two coats my lashes feel extremely stiff (probably so they stay in place better).

Note: right lashes are curled.

Note: left lashes are curled.

one coat two coats with botom lashes

So would I recommend this mascara?  Yes!  This is an excellent mascara and if you are looking for one that gives you that flirty look and coats every single lash this would be it.  I did layer it with Lancome’s Hypnose Star for a night out on Saturday to get some extra oomph and my lashes really did look long and bold.

If you are interested in this mascara, in Canada you can pick it up through The Shopping Channel where you get two of them for $29.  It’s also available through QVC in America for the same price (with the duo).  $29 for two mascaras, that a pretty good deal; keep one and give the other to a friend or hold onto the other for backup.

Have you tried It Cosmetics Hello Lashes mascara?  If so, what were your thoughts?

Please note, I was sent this product for review purposes.  All opinions are my own.

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