Look good, feel confident: It Cosmetics Brow Power pencil + giveaway! (CLOSED)

A few weeks ago, the nice people folks over at It Cosmetics contacted me to see if I wanted to try out their Brow Power Pencil.  I did a post about their Brow Power Perfector pencils a few weeks ago, and that combined with the fact that my brows are pretty thick and dark already, I was a bit skeptical. Then I read that for every Brow Power pencil sold, It Cosmetics donates one Brow Power pencil to its partner, the American Cancer Society’s Look Good, Feel Better program, which helps women face the effects of cancer with confidence.

Cancer is something that runs in my family and I have had a number of relatives die from the awful disease.  The most common cancer in women is breast cancer, and on average 62 women are diagnosed with the disease every day in Canada, with 14 women dying every day from it.  And it’s not just women, men can be affected by breast cancer as well (I actually met a man at a conference with breast cancer a few months ago).   And, it’s not just breast cancer that affects women.  According to the Canadian Cancer Society, in 2012, approximately 88,800 Canadian women will be diagnosed with cancer, and an estimated 36,200 women will die of cancer.

The American Cancer Society’s Look Good, Feel Better program is a non-medical, brand-neutral public service program that teaches beauty techniques to cancer patients to help them manage the appearance-related side effects of cancer treatment.

Look Good Feel Better group programs are open to all women with cancer who are undergoing chemotherapy, radiation, or other forms of treatment. In the United States alone, more than 700,000 women have participated in the program, which now offers 14,500 group workshops nationwide in more than 3,000 locations.  There is also a Canadian Look Good, Feel Better program as well.

A couple of years ago, a classmate and I did a fashion show for a school project.  We worked closely with the Canadian Breast Cancer Foundation and actually raised close to C$4,000 towards breast cancer research.

With October being breast cancer month I thought that this post would be fitting because of the charitable connection with this pencil.  The Brow Power pencil contains GrowLuxe technology which targets the look of growth, including Saw Palmetto, Nettle Flower Extract, Horsetail Flower Extract, Green Tea Extract, and Grapeseed Extract.  So basically the pencil targets brow hair loss and restores brow hair follicles, promoting healthy hair growth, which is perfect for those who lost their eyebrows due to chemotherapy, a common treatment for cancer which can result in hair loss.

In addition, the pencil also contains anti-aging Biotin, Lecithin, Penthenol, and Vitamins A, C, and E; it’s long-wearing, waterproof, sweatproof, and smudge resistant; and it’s paraben-free, non-comedogenic, and hypo-allergenic.

The product is dual-ended, with one side being the retractable pencil and the other being a spoolie. As for colours, unlike the Brow Power Perfector, the Brow Power pencil comes in one universal shade and depending on how hard you press it on your skin that determines the colour it will result in.  For example, press light for blonde and silver hair; press medium for brunette, red, and grey hair; and press hard for dark brunette and black hair.

The above photo are my plain brows with no product added.  I actually never really bothered filling in my eyebrows until recently because I didn’t need it. Even now, I’ll just use the product on top to make it the edges nice and clean.

In the above photo, my left brow is done using the pencil.  As you can see, my eyebrow looks much more groomed.

To finish the brow process I also used It Cosmetics Brow Power Lift, which is one of my favourite products; it’s a dual-ended pencil, one side is a pearl highlight, and the other is a matte highlight.  I use the pearl side along my brow bone and the matte side over top to really give the appearance of polished brows.

I have been using the Brow Power pencil since I got it and have been really liking it.  I think my favourite part about it is the fact that you don’t have to sharpen it.  Compared to their Brow Power Perfecter, this one is better for those of you who just want to grab something and go. It’s one universal shade so you don’t have to worry about ordering the wrong colour and plus you just twist it up to get more product.  I have to say though, that their Brow Power Perfecter is a creamier product to use.  Although they are both brow pencils their functions are a bit different.  If you are looking for something that targets brow growth, I would pick this one up; if you are looking for something that is an all-in-one product (waterproof, powder, gel, and pencil), then I would go for the Perfecter.  Also, don’t forget, with the Brow Power pencil, It Cosmetics donates one to Look Good, Feel Better.

The Brow Power pencil retails for $24 and is available at itcosmetics.com, QVC and QVC.com, Beauty.com, and at The Shopping Channel in Canada and PM Studio in Australia.

Want to try the Brow Power pencil and the Brow Power Lift Illuminating Pencil?  It Cosmetics sent over a few extras to giveaway to one lucky reader!  To win, you must be a subscriber (fill out your email address in the upper left sidebar on the homepage) and leave me a comment below saying “enter me”. For an extra entry, share this post on Twitter and mention you shared it in your comment.

The contest is open internationally to those 13 and over (if you are younger, please get your parent’s permission).  Contest closes on October 19, 2012 and the winner (chosen through random.org) will be contacted by October 22, 2012.  Good luck! CLOSED

Please note, I was provided with these products for review purposes.  With that being said, all opinions are my honest own :).

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