What dreams are made of… Marc Jacobs Daisy Dream

DD title Marc Jacobs has done it again.

I feel like the fashion giant can do no wrong (except maybe when it comes to meet and greets), so when I learned that he released a new fragrance as part of his Daisy collection, I knew it was going to be a good one.

Daisy Dream (50ml $85 & 100ml $105) is inspired by the boundless spirit of daisies and blue sky. This light and airy fragrance is infused with notes of blackberry, grapefruit, pear, jasmine, lychee, wisteria, musks, and coconut water. Perhaps my favourite part of the scent, the packaging is so uber-cute with white daisies adorning the glass bottle with houses the blue-tinted fragrance.

I’m new on the Daisy bandwagon, but I know the original has quite a following. I particularly like this one in particular because of the light scent, making it perfect for any summer day.

Now in true Marc Jacob’s fashion (aka not one to just release a fragrance with some boring ad campaign), they are launching this fragrance with a bang. Driven with a social media campaign, Marc Jacobs will be utilizing an emerging digital technology with the launch of the Daisy Dream Capsule social media platform. Based on the concept of daydreaming, the Daisy Dream Capsule is a digital forum for daydreaming, where consumers can create their personalized dream board, sharing with their social networks and community, as well as a global map of daydreamers. To participate, head to marcjacobsfragrances.com to create your own Daisy Dream Capsule, then use images and photo captions to create your own personalized Daisy Dream Capsule. Once you submit your capsule, it will be sent back to you in one year. You can also share your capsule on social media via Facebook, Twitter, Pinterest, Tumblr, Instagram – use hashtag #MJDaisyDream — and on a global map, which shows the Daisy Dream Capsules uploaded in real-time, worldwide.

Daisy Dream Capsule 3

For those of you living in Toronto and may have visited Toronto’s Eaton’s Centre from July 16 to 23, you may have noticed the Daisy Dream Machine, a vending machine that encouraged users to spread the Daisy Dream love to receive a sample of the fragrance. Marc Jacobs is one of the first beauty brands to use this technology in Canada and distributed over 10,000 Daisy Dream samples throughout the campaign.

So get dreaming and make sure you stop by Shoppers Drug Mart, The Bay, Sears, or Sephora and take a sniff of Daisy Dream.

Happy daydreaming!

Please note, this set was sent by PR. All opinions are my own.

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