The lash diaries: Marc Jacobs Beauty Lash Lifter – Gel Volume Mascara

MJ title

I have a special place in my heart for Marc Jacobs.  My very first luxury bag was a Louis Vuitton Speedy 30, of which he was formally creative director for, and I also got to see him a few months back in Vegas during his “meet and greet” at the Marc by Marc Jacobs store where he was celebrating the launch of his beauty line for Sephora.

The only item from the line I have tried thus far is the LOVEMARC Lip Gel in Strange Magic, which is my new favourite lipstick, so I was excited to try out his mascara.

The Marc Jacobs Beauty line isn’t for the faint of heart.  The line consists of everything from brushes to foundation to eyeshadows to nail polishes – everything a girl needs to enhance her natural beauty.  His mascara, called Lash Lifter is a gel volume mascara that promises the ultimate lift, length, volume, and curl.

From Sephora:

Innovation for your eyes only. This next-generation mascara combines an innovative, triangular brush with exclusive E-Lash-Tic Lash™ technology to create the ultimate glossy lashes. The special formula contains micro-crystalline powders that coat and stretch your lashes for maximum length, volume, and curl, while providing a rich, smooth application that never clumps. Available in the blackest, shiniest black on the market, Lash Lifter Gel Volume Mascara will make your lashes flake-proof, run-proof, and life-proof. 

mascara brush

The formula on this mascara is unlike anything I have personally tried; it’s not as thick as other mascaras, it’s very light, and true to the name, gel like.  The brush is triangular if you look at it from the top, but it’s not really anything special.

no mascara one coat two coats

Personally, for C$31, I would think this mascara would be amazing because there are so many other brands I can think of (Dior, YSL) that retail for a similar price point and give you amazing lashes.  This mascara, my friends, is a huge disappointment.  This did absolutely nothing for my lashes.  If I had to sum it up, I would say this would be a daytime mascara – it gives you just enough of something to make your lashes stand out, but I definitely would not wear this out at night, it just doesn’t give enough oomph (or any for that matter). As negative as I am about this product, I will give it this though: it doesn’t clump.  I also do like the packaging of the mascara, it’s super luxe.  Now, too bad the product inside isn’t the same way…


Overall, save your money with this one; I’ve tried many drugstore mascaras that cost a quarter of what this does and work so much better.

Have you tried Marc Jacobs Beauty Lash Lifter mascara?  If so, what were your thoughts?

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