Big, bold eyes: IT Cosmetics Superhero Mascara and Eyeliner

Mascara and eyeliner.  Two items that can be either awesome or really bad.

You guys know I absolutely love IT Cosmetics, so whenever I get new items from the brand, I already know I’m going to like them. I’ve tried out a number of their items over the years, but most of the makeup I have from them is years old already (back to before they were owned by L’Oreal). Anyways, they recently sent over the Superhero Liner and Mascara and I was thrilled to give them a try.

The Superhero Liner is a liner pen that features the brand’s unique Heavenly Skin brush hair tip that allows you to do the perfect liner job without the hairs ever fraying.  The formula is their Elastic Stretch No-Skip Technology with a Triple Black Pigment Complex, so you can create a deep black line that stays all day with no smudging or budging.  The liner also has peptides, collagen, biotin, keratin, and kaolin clay which not only does it perform well, but it also won’t damage the eye area.

IT Cosmetics Superhero Mascara and liner

Okay, so with eyeliners, very rarely will I say I don’t like an eyeliner. With that being said, it’s either I like it or I don’t. I have eyeliners that are too thick (like markers), smudge or transfer during the day, or are just too faint when applied. Thankfully, this one stays put. IT Cosmetics says it’s waterproof, which when I tried it it really didn’t move much, even after a fitness class, but was easy to remove at the end of the day. The felt tip really makes it easy to create the perfect cat eye and you are left with a deep black line on the lashes that won’t feather or transfer.

Like I said, when it comes to reviewing eyeliners, they either work for me or they don’t and this one worked for me.  Is it better than the Smashbox Always On Liquid Liner? I would say it’s incredibly comparable. Same goes with the Kat Von D Tattoo Liner, the Tarte Tartiest Liner, etc.

IT Cosmetics Superhero Liner retails for C$32, which is a few dollars more than the Smashbox liner, but this one does give you those skin benefits, which is definitely a selling point for me. If you are looking for a new liquid liner, then I would check this one out. It works well and does the trick.

Now let’s chat about the mascara. The Superhero Elastic Stretch mascara is billed as skincare for your lashes. This mascara also includes the Elastic Stretch Technology to make your lashes look wider and longer.  The formula wraps each lash in a volume-boosting, lengthening, ultra-conditioning coat of support, and gives you dark lashes that are strong and thick. As with all IT Cosmetics products, this mascara also includes some conditioning ingredients, such as lash-lifting polymers, volumizing collagen, strengthening biotin, proteins, and peptides, which leaves you with conditioned lashes.

Before and after using the IT Cosmetics Superhero Mascara and Liner

The brush on this mascara is long and narrow, allowing you to get to the base of your lashes and fully coat them to the tip. The colour is ultra black, so they definitely look darker and more pronounced once applied.

Okay, so here is the thing though. I hate to say it, but I don’t love this mascara… yet.  Since it’s still a new bottle, I do find the formula to be a little too wet for my liking, thus weighing down my lashes. I think that once it starts to thicken up and dry out a bit I will like it more. It makes my lashes look nice, but not out-of-this-world, “are those your real lashes?” nice. It does the trick.

This mascara has a high rating on Sephora and it seems that the general consensus on it is that it’s awesome. I’m not saying it’s not, but at this moment in time, it’s okay. I have other mascaras that I prefer more to this one. I’m still going to use it though, since I’m curious to see how well it will perform over time (I have high hopes for this).

IT Cosmetics Superhero Elastic Stretch Mascara retails for C$32, which I think is average for a luxe mascara. I do like how it’s infused with skincare benefits, so it’s conditioning my lashes as I wear it.  If you’re on the fence about it, I would recommend giving it a try, IT Cosmetics produces amazing products and just because it was an average product for me, it doesn’t mean that it will perform the same way for you.

Have you tried IT Cosmetics Superhero mascara and liner?

Please note, products supplied by PR. All opinions are my own.

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