I’ve always loved CoverGirl foundations.  When it comes to my favourite drugstore foundation brands, CoverGirl and Maybelline top the list for me. Although I have a wide range of different foundations in my collection, it’s nice knowing that sometimes you don’t need to spend an arm and a leg to get a fantastic product.

I have previously reviewed CoverGirl’s newest foundation, the Vitalist Elixir back in the summertime, but I guess that product is getting so much traction that the brand decided to come out with a whole line of face products under the Vitalist umbrella.  Available in 14 shades, Vitalist Elixir is a hydrating, vitamin-infused formula to give you flawless-looking skin. Although I do find this to be a full-coverage foundation, it is definitely buildable if you like wearing something lighter on your skin. Best of all, it’s very lightweight and contains a special antioxidant and vitamin complex plus SPF 20 to make your skin look and feel healthy.

New to the range are a variety of products to accompany this foundation (which I really do love BTW), including a pressed powder, a concealer, highlighters, and a luminizing lotion.

Out of everything, I was most excited about the Vitalist Healthy Concealer, available in six shades and full coverage. The product comes out via a soft-brush applicator that you twist up and paint the product on. It contains the same vitamin-infused formula which brightens complexion for a healthy look.  I have tried this together with the foundation and found that that combination of both of them makes my skin look very healthy and radiant.

For that dewy look, start first with the Vitalist Go Glow Glotion. This product is available in two shades (light and bronze) and is infused with vitamins E, B3, and B5. Covergirl says this is a moisturizer with light-reflecting pigments to give your skin a naturally hydrated glow. I haven’t used this as solely my moisturizer, but I apply it after my regular stuff and it acts as a primer. I actually participated in a webinar featuring these products and the makeup artist used this over top of the foundation as well for that glowing from within look. I feel like just using this as a moisturizer alone wouldn’t be that beneficial, but I did like t layered underneath the foundation, or just to wear by itself (maybe on a hot vacation?).

For even more glow, the Vitalist Healthy Glow Highlighter is available in six shades and is a cream highlighter in a little pot. This shimmering highlighter makes skin look radiant and dewy and best of all, you can use it for multiple areas of the face. Apply it to the tops of the cheek bones or use it as a base for your eyeshadow, or just as a cream eyeshadow alone. I received two of the darker golden shades, which is too dark for my skin tone to act as a highlighter alone (unless I go in with a really light hand), so I like applying this to my lids for a bronze goddess look.

Finally, to set everything, CoverGirl came out with the Vitalist Healthy Powder, available in seven shades. This setting powder is super soft and has built-in hydration and is incredibly lightweight on the skin. Brush it on to reduce shine, for a mattified finish. If you wanted to have a low-key makeup day, pair this with the Go Glow Glotion and some mascara and gloss (skip the actual foundation), for an easy to wear no-makeup, makeup look.

Ever since Coty bought Covergirl a couple years back, I’ve found the brand has really stepped up their game and has come out with products that are new to the line. They also redid the branding, so if it looks a little different, that’s why. Like I said, I really like the Vitalist Elixir foundation, so when I heard they came out with a whole line of products to go with the foundation, I knew I would love these too.

Have you tried CoverGirl’s Vitalist Elixir line?

Please note, I received this product for review. All opinions are my own.

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