There’s no doubt about it, the power of bloggers is huge. There’s a reason that so many brands are pouring their advertising funds into other non-traditional forms of media. Why spend hundreds of thousands on a print ad, when they can just reach out to bloggers, who will simply do a review of a product, […]

Maybelline is pulling out all the stops this month. The drugstore beauty brand is releasing basically every product you can think of as part of their spring 2016 collection.  In addition, they are also coming out with new items to add to the Maybelline family as well, such as a makeup primer spray, eyeshadow primer, contour kit, and […]

It’s finally here. Every year there is one collection I look forward to the most: the Sephora + Pantone Universe Color of the Year collection. For those not in the know, every year Pantone, the world’s colour authority, releases the Color of the Year, which is a shade decided by colour influences.  Pantone’s colour experts […]