It Cosmetics Hello Lashes 5-in-1 mascara

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Always on the lookout for mascaras that will make my lashes look like falsies, I was sent It Cosmetics Hello Lashes 5-in-1 mascara.

I have been a huge It Cosmetics fan for a few years now and have loved practically every product I have been fortunate to try, so I was excited to try their mascara, which I have heard numerous good things about.

box

Hello Lashes 5-in-1 Treatment mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free.

This mascara is marketed as doing practically everything aside from thickening out your lashes.  It’s a volumizing mascara (it claims to make them look 430 per cent longer); a conditioning, hydrating lash primer; a lash-enhancing serum; a lash tint; a lash comb/curler; it walks your dog; it does your grocery shopping; and it even can give you a ride to work in the morning. Those last three were jokes, but you get the idea, it does a lot of stuff.  Like most, if not all, of It Cosmetics products, it was formulated by leading plastic surgeons, so you know it’s legit.

open wand

They say the wand is innovative but I feel like there are a few mascaras on the market now that are similar, like Benefit’s They’re Real!.  The wand features a ball at the end so you can coat every lash, even those small outer and inner corner ones.  Once you apply the product you are supposed to push your lashes up with the end of the wand so the lashes stay in place throughout the day.

So thoughts on the product.  I actually really do like this mascara. Aside from the luxe packaging (every detail counts) I love how the wand gets every lash, even those darn outer corner ones.  So, if you wanted that cat-eye effect, this is the mascara is perfect for that.  I don’t think my lashes look 430 per cent longer, as they would probably be up to my hair line if they did, but it definitely makes them stand out.  I just wish it made them look thicker, that’s the only qualm I can think of other than the fact that after two coats my lashes feel extremely stiff (probably so they stay in place better).

Note: right lashes are curled.

Note: left lashes are curled.

one coat two coats with botom lashes

So would I recommend this mascara?  Yes!  This is an excellent mascara and if you are looking for one that gives you that flirty look and coats every single lash this would be it.  I did layer it with Lancome’s Hypnose Star for a night out on Saturday to get some extra oomph and my lashes really did look long and bold.

If you are interested in this mascara, in Canada you can pick it up through The Shopping Channel where you get two of them for $29.  It’s also available through QVC in America for the same price (with the duo).  $29 for two mascaras, that a pretty good deal; keep one and give the other to a friend or hold onto the other for backup.

Have you tried It Cosmetics Hello Lashes mascara?  If so, what were your thoughts?

Please note, I was sent this product for review purposes.  All opinions are my own.

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Topbox March 2013

title for topbox

After a slur of Prive boxes, I chose to pick the regular box for March’s Topbox.

Like last month, Topbox subscribers had the option to request a Prive box (with a choice of one of two Aveda boxes, a Pure + Simple box, or a Lippy Girl box) or a regular plain ol’ box.  None of the Prive boxes really appealed to me, plus I got the Lippy Girl one last month, so I thought I would just get a surprise (plus last month’s regular Topbox looked awesome, I was secretly hoping to get that Deborah Lippmann polish I missed out on).

Here’s what I got:

  • Aveda Caribbean Therapy Body Cream – 25 ml (200 ml retails for $42)
  • L’Oreal Professional Mythic Oil – two 3 ml samples (125 ml retails for $26)
  • Marc Jacobs fragrance sampler – a pouch containing samples of Daisy, Daisy Eau So Fresh, and Lola.
  • MaskerAide Hydrating Facial Sheet Mask in Pre Party Prep – full size!  Retails for $4.99

perfume Overall I really like the selection of products I got in my box.  I know I always complain about lotion and perfume samples, but I love the little pouch that the Marc Jacobs perfumes came in.  My friends also wear these scents so if I don’t want them I’ll just pass them onto them.  I also just want to say that in the monthly survey one of the questions was if I owned a Clarisonic, which I do, so I was hoping that one of the samples was for that.  Unfortunately there was nothing in my box that I could use with my Clarisonic so I’m a bit confused they asked (and a little disappointed).

Regardless, I can really see myself using everything I got.  I’ll throw the Aveda hand cream into my bag because my skin has been really dry lately, and I’ll toss the oil samples into my gym bag because I often shower at the gym.  As for the face mask, I received one of these in a previous box and absolutely loved it.  This one says that it’s perfect to wear before a night out (hence the name) as it’s a great primer for your foundation.  I don’t think I can wait that long to apply it and it will probably be long gone by the weekend.

other products

I also want to say that I’m super impressed with the delivery for this month.  My coworker (hey, Jen!) called me at lunch on Monday to say she got her Topbox and then I checked my email and saw I got a delivery notice from Canada Post saying it arrived.  I got the Topbox shipping notice hours later so that was a bit odd; apparently it shipped on March 7, but I didn’t get the email until March 11… weird.

Anyways, good job Topbox, keep up the good work!

What did you get in March’s Topbox?

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The best time of the year: Sephora birthday gift 2013

title copy My birthday isn’t until a couple months away but if you are anything like me and love free stuff, then you are signed up for numerous company email newsletters, rewards cards, etc. I will buy certain products at certain stores if they have a rewards card; I love accumulating points.

I have been a Beauty Insider at Sephora since before my local city had a store.  I have never traded in my points for a 100 or 500 point perk yet (the ones that interest me always sell out really fast) and I’m currently close to 2,000 points (it’s a dollar a point).  I’m now at VIB status so as you can imagine I shop there quite often.  Regardless of the points perks (you can get samples or even full-size products sometimes when you redeem them), I love receiving their birthday gift every year.  Last year’s birthday gift was the Fresh Mini Sugar Lip Treatment which was great because I probably would have never tried those products and for this year it’s one of my favourite brands, Benefit.

back of box products

The complimentary gift (you just show your Beauty Insider card during the month of your birthday at Sephora) is called Real Birthday Turn-Ons and consists of a mini sample of their They’re Real! mascara and Watt’s Up, a highlighter.  I haven’t tried either of these products yet (I already use Benefit’s High Beam and I have another sample of They’re Real! which I haven’t opened yet), so it’s a great way to test them out.

If you are not a Sephora Beauty Insider, run, don’t walk, to your nearest Sephora (or Sephora.com) and sign up, it’s completely free, and make sure you show them your card when you check out.  You can also upload your card on Passbook on your iPhone so you don’t have to have it handy.  If you spend $350 in a calendar year you get upgraded to VIB status which gets you a couple more perks, like higher discounts during their events, more samples, 10 per cent off one purchase when you become VIB, etc.

I have a couple friends who have recently gotten into makeup (because of me, no doubt) and they are first-time Beauty Insiders.  I personally love the program and since it’s free to sign up, you might as well take advantage of all that it offers.

Have you picked up your Sephora birthday gift yet? 

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