Feeling Ageless: CoverGirl New Simply Ageless products

I absolutely love CoverGirl’s foundations.

Every time the drugstore beauty brand releases a new one it always blows me away by how amazing it makes my skin look, as well as all the added benefits they pack into the products. I still use their Vitalist Elixir and TruBlend Matte Made foundations quite often, so when they sent over a couple new ones to try out, I wasn’t sure if I would love it more than what they already have in their line up.

Earlier this month, CoverGirl announced that media personality Sangita Patel would be the Canadian face of the Simply Ageless Collection, which relaunched in stores this month. Patel joins 70-year-old model and dietician Maye Musk, as well as Katy Perry, cookbook author and TV personality Ayesha Currey, and actress and producer Issa Rae to the CG spokesperson line up.

Covergirl + Olay Simply Ageless foundations

I’ve been familiar with the Simply Ageless collection for years now, which are products formulated with Olay skincare. I’m actually surprised they still produce this line because as we all remember, CoverGirl used to be owned by Proctor & Gamble but then got sold to Coty.  Meanwhile, Olay is still owned by P&G Beauty, so therefore since they now have different owners I totally thought they would kibosh the line (or maybe swap out Olay with a Coty-owned skincare brand instead).  For those of you who are a fan of Simply Ageless, well you have nothing to worry about since they recently relaunched it to include four products that now feature a hyaluronic complex and vitamin C to help hydrate skin and improve tone over time. The products include CoverGirl + Olay Simply Ageless 3-in-1 Liquid Foundation, the Covergirl + Olay Simply Ageless Anti-Aging Foundation Primer, the CoverGirl + Olay Simply Ageless Foundation, and the Simply Ageless Instant Fix Advanced Concealer (Olay was not part of this product).

I received all the products except the primer and couldn’t wait to put them to the test. I would normally not purchase this line since I feel like it is aimed for people that have more mature skin. With that being said, ever since I turned 30 last year, I’ve been taking anti-aging products way more seriously since I already have youthful-looking skin and I want to keep it that way.

CoverGirl + Olay Simply Ageless 3-in-1 Foundation swatches

The CoverGirl + Olay Simply Ageless 3-in-1 Liquid Foundation (C$16.97) instantly reduces wrinkles, evens skin tone, and gives you firming hydration. It’s a CoverGirl foundation infused with Olay science to make your skin appear younger.  There are 12 different shades available and you dispense the product through a pump.  When I first received these products I was quite confused by the difference between this one and the Simply Ageless Foundation, however, it looks like the original foundation comes in a compact (although it is a cream product) and it also has an SPF in it.

The CoverGirl + Olay Simply Ageless Foundation (C$16.46) helps to fight the signs of aging. It covers wrinkles by floating over them, not settling into them. CoverGirl says that the more you use this foundation, the better your skin will look. This foundation also features 12 different shades but is in a compact form, meaning you need to swirl your brush into it or use the sponge that comes with it.

Covergirl + Olay Simply Ageless Foundation

Finally, the Instant Fix Advanced Concealer (C$11.94) comes in six shades and does not include the Olay technology. It is designed to instantly conceal dark circles and fine lines, and is formulated with hyaluronic complex and vitamin C.  CoverGirl says that this a full-coverage concealer, however, I found it to be very lightweight and light wearing.  This one is similar in packaging to their Tru Blend It’s Lit Concealer in that you twist the base to dispense the product. With that being said, TruBlend has a brush that you paint on, whereas Simply Ageless has a sponge, which I find tends to absorb a lot of the product as you are applying it.

Instant Fix Advanced Concealer
Instant Fix Advanced Concealer

Overall, I think this collection is okay. I don’t really have any wrinkles, so I may not be a target demographic for this, but found it did an alright job of giving me a flawless face. There are other foundations out there I certainly liked better by the brand, however, if I were to choose between the two foundations in this collection, I would go with the 3-in-1 formula since it’s cleaner to apply and I found it made my skin look more radiant (I still don’t completely know the reason why they need two foundations in this line).

Overall, these products do the trick and I love the idea that the foundation has skincare benefits in it as well. If you are concerned about wrinkles, then definitely give this a try. At under $20 a pop, it’s definitely worth it to try out.

Have you tried the CoverGirl + Olay Simply Ageless collection?

Please note, products provided by PR. All opinions are my own.

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