Customizable colour: Make Up For Ever Artist Color Eyeshadows

We’ve all been there. We save our money to buy our dream eyeshadow palette, except there’s always a colour or two that gets zero love.

Sometimes I wonder why certain brands include certain colours, or even the process of curating a palette. Ever wanted to create your own custom palette? Well now you can!

In follow up to their genius Artist Color Powders, Make Up For Ever has come out with Artist Color Shadow, a new range of 121 highly pigmented, blendable eyeshadows that you can put in a refillable palette.

Make Up For Ever Artist Color eyeshadows

It looks like these have replaced the brand’s old eyeshadow formula and are available in matte, diamond, metallic, iridescent, and satin finishes and feature a smooth, pigmented wear for 12 hours. Best of all, you can create your own customizable palette thanks to a variety of different size options, such as single (C$24), duo (C$37, $46 value), trio (C$50, $68 value), quad (C$63, $90 value), and a six palette (C$77, $134 value).

Make Up For Ever reached out to me to create my own custom trio and I have to tell you, it was harder than you think. With a staggering 121 different shades in a variety of finishes I had to really think about what I wanted and use often. I was instantly drawn to M720, a matte apricot since it looked like the perfect transition colour, which is a must in my books. Since I’m always using matte browns for the crease, I went with M603, cinnamon, which is the perfect brown since it’s not too light and not too dark, making it perfect for both everyday wear and nighttime looks. Finally, I wanted to finish the look with a champagne shade, so I went with I524, pinky beige, which is super flattering on the lids and nice and basic for any look. The only thing missing in my opinion is a matte white for the highlight, but since I had three colours to choose from, I figured these three were staples, and perfect to do an everyday eye look.

Make Up For Ever Artist Color eyeshadows Swatches of Make Up For Ever Artist Color Eyeshadows

So how do they perform? Well the first thing I noticed about them was how buttery soft they feel. They also blend like a dream and deposit colour on the lids with even the smallest amount on your brush. I’ve always enjoyed Make Up For Ever’s shadows in the past, but am really blown away by this new formula and I love how customizable the whole system is.

I highly recommend checking these out at your local Sephora. I’m not sure if all the shades will be available in store, but I can’t say enough great things about this system. Since the shadows have magnetic backings you can also buy a few if you have a Z palette, however, the more you buy the deeper the discount on them (the price include the actual palette). ¬†The palettes themselves are quite slim, making this perfect for travel.

I mean really though, who hasn’t wanted to play makeup company for a day and create their own line? Thanks to Make Up For Ever, now you totally can.

Will you be trying out any of the Make Up For Ever Artist Color Shadows?

Please note, products sent by PR. All opinions are my own.

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