I’m such a sucker for any collection that has the word “insta” in it.
There’s been a few from different brands over the years, and when I saw Rimmel London’s collection, I had to have it. It didn’t even matter what products were in it, I just needed it.
Luckily, there’s some good stuff in here..
This selfie-ready collection consists of seven face products to give you a picture-perfect look. From colour correctors to a primer/setting spray, this collection focuses on the face to give you a flawless canvas perfect for your next Instagram selfie.
I received six of the seven products and have been wearing them pretty much non-stop since I got them. Start your routine with the Insta Fix & Go 2-in-1 primer and setting spray, which can be used either under makeup or over it to lock it into place for up to eight hours. I was very excited to get this setting spray since I find these to be integral in any makeup routine. Unfortunately, this tends to spray the product on your skin, rather than mist it, so I find that it doesn’t really apply the product evenly, plus if you open your eyes too soon they may burn. The formula is nice and it smells good, but I wish the spray part was a little better (although I do find this to be a common issue with setting sprays in general).
Also part of the line is an actual primer, the Insta Flawless Primer, which creates flawless skin by reducing the appearance of imperfections and making your makeup last longer. I didn’t receive this item so I can’t touch on how well it works.
Next up is the Insta Flawless Perfecting Radiant Skin Tint, which is kind of like a BB cream. You can apply this as is, with no primer, and it helps to enhance your complexion by giving you glowy skin, as well as also erasing the signs of fatigue. I thought this would be more like a BB cream, but it gives you more coverage. It’s rather light on the face blended nicely so it looks natural. There are two available shades, light/medium and medium/dark, I obviously got the light/medium. For a collection that revolves around having insta-ready skin, you would think they would have come out with a full-coverage concealer, so I’m a little shocked by this product (with that being said, I did find myself surprisingly really enjoying this). Rimmel does recommend layering it under your foundation if you want a more full coverage, but for everyday wear, this does work nicely.
Undereyes looking dull? Have some acne going on? The Insta Conceal & Correct contains three colour correctors to correct any flaws you may have. Use the peach for dark circles, the green for redness, and the violet for dullness. After, grab the Insta Conceal & Contour, which is a multi-tasking palette that adds light and dark to your face. Use it to highlight, conceal, and contour. I’ve only used this so far to conceal, since I have always used the Insta Duo Contour Stick for those other applications. As a concealer it’s alright, it does the trick but I wouldn’t rate it in my Top 10.
To add a bit more contour to the cheekbones, try the Insta Duo Contour Stick, which is a double-ended cream stick that is designed to carve our cheekbones and add a little shimmer as well. One end is bronzing and the other is for strobing. I like the ease of this product, however, once blended in it it is quite subtle, I recommend layering it under a powder bronzer and highlighter to really define your contour and strobe. If you’re new to contouring and would rather go in with a light hand, this would be the perfect product for you. The formula is extremely cream and it blends nicely. It’s available in three shades, Light, Medium, and Dark.
Finally, set it all with the Insta Fix & Matte, a micro-fine translucent powder for all skin tones. Complete with little hashtags embossed in the powder, I really like this to set all the other products since they are creams. I like glowy, but sometimes I like it toned down a bit (especially if I’m doing a selfie). Finish up with a few final sprays of the Insta Fix & Go Setting Spray, grab your phone, and snap away!
Overall I thought this collection was okay. I really do love the product range, but I would have loved it even more if they came out with a medium-to-full coverage foundation (if I’m going to take a selfie, you better believe I’m going to wear the most flawless-looking foundation I own). I like the little colour correcting and concealing palettes since they are so small and handy (perfect to throw in your bag or for travel), as well as the setting powder. I’ve never really been a huge fan of contour sticks in general since I find them a pain to blend (anyone else get that annoying line when they add in the liquid blush?), although this one isn’t that bad, I just personally prefer powder.
With all that being said though, considering this is a drugstore range, the products do a good job. My makeup was still looking flawless after hours of wearing the products. Although there are better products out there, these definitely do the trick.
Have you tried any items from the Rimmel London Insta collection?
Please note, I was sent this product from PR. All opinions are my own.
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