Is your blonde hair looking a little dull?

No matter how many times I go dark, I always go tend to go back to my beloved blonde hair colour. I don’t think I’ve ever really dyed it fully, but instead tend to just add tons and tons of highlights to lighten up my features.

At the end of last year I went back to a darker ombre but as soon as I got back from Asia this past January, I made an appointment to go back to a lighter shade, similar to my hair this time last year (tons of blonde highlights to the roots). Unfortunately my stylist didn’t quite listen to what I wanted and instead I have some fine blonde highlights throughout my hair with blonde ombre at the ends. Although I was frustrated that I sat there for so long and didn’t get what I asked for, months later I’m actually digging the colour. (Fun fact: globally, about 46 per cent of women who colour their hair go blonde).

Anyways, this takes me to today’s post. When you go blonde, you want to make sure that you’re using the proper haircare products so your blonde looks fresh and bright. You can get some purple shampoo to make this happen, or lines that are targeted for blonde hair, like Joico’s newest innovation, Blonde Life.

Blonde Life is a line of care and lightening products created for hair that’s been bleached, double-processed, or lifted to blonde shades.  The line consists of a brightening shampoo, conditioner, masque, and powder lightener, and contains cutting-edge Arginine (amino acid that instantly replenishes, strengthens, and lightens strands to help reduce breakage) and Monoi (an exotic blend of coconut oil and Tahitian gardenia flower extract) and Tamanu oils (an oil from Southeast Asia which bumps up shine and protects hair colour) to banish the challenges of brassiness, off tones, fading and damage that blondes often experience.

I received three of the products from the line, the brightening shampoo, conditioner, and mask. The Brightening Shampoo (C$20.95 SRP)  is sulfate-free and lifts away dirt and oil, as well as restoring hair to the optimal pH level.  It also reverses brassiness and contains anionic surfactant molecules which interacts with dirt and oil particles, trapping them in a bubble-like cocoon that gets rinsed away (high tech, I know). The Brightening Conditioner (C$22.65 SRP) is the perfect complement to the shampoo as it revives blonde hair without weighing it down.  The product looks like a lotion, and for a girl that tends to use way too much conditioner in general, a little really does go a long way.

As for the Brightening Masque (C$25.95 SRP), this stuff works just like any other masque, coat your hair in it, leave it on for a few minutes, then rinse. The masque contains their bio-advanced peptide complex which targets and reconstructs damaged strands. I like applying a masque once a week to my hair just to hydrate, soften, and add more shine and luminosity to the hair.

I’ve been using Joico’s Blonde Life for a few weeks now and have noticed how nice my blonde has been looking. When I first started using this I had some of the L’Oreal Colorista left in my strands and although I loved the product, I was kinda finished with it being in my hair. After one use of this stuff, the remaining pink was gone.  My hair also feels super healthy and I’ve been digging the added shine. In fact, my boss even asked me if I did anything different with the colour. I mentioned it was courtesy of Joico ;).

I have noticed that each time I use this combo, my hair does look a little brighter, which is amazing since it’s billed to prevent and reverse brassiness. Joico says that it keeps blondes bright and on-tone for up to eight weeks, when you use the combo of the Brightening Shampoo and Conditioner or the masque.

Since going blonde can take quite the investment in both time and money, it’s worth it to take good advantage of the colour.  Joico is a salon brand, so you can find this at your salon if they sell Joico products, or at beauty supply stores.

Have you tried Joico’s Blonde Life haircare line?

Please note, I received this product from PR. All opinions are my own.

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