Last week I talked about lipsticks from Mary Kay that I mentioned totally blew me out of the water.  Prior to trying those suckers out I always associated the brand with, for lack of better words, mom makeup.  Well, today I have another line that I also passed the same judgement on too fast.

London Drugs was super kind and gifted me all 10 shades from Elizabeth Arden’s new Beautiful Color Bold Liquid Lipstick collection.  Although I have a ton of lipsticks in my collection, the thing that stuck out to me the most with these were the packaging. The tube is long and skinny, and feature a flocked-tip applicator that dispenses product with the push of a lever on the click pen. The formula is creamy, high-impact colour that has the coverage of a lipstick with the finish of the gloss. Colour is long lasting and comfortable, it also doesn’t bleed or feather on the lips.

These retail for $28 each at London Drugs and include an assortment of different colours, everything from bright pink to coral to nude. The colour is very saturated and applied nicely. Some of the colours I actually liked better applied than how they looked in the tube.

Liquid lipsticks are all the rage right now, and I love how Elizabeth Arden is getting into the game and appealing to a younger generation (I feel like Estee Lauder started the trend when they signed up Kendall Jenner to be their spokesperson). Although the formula is nice, it isn’t really anything I haven’t tried before.  For me, this product is all about the packaging. Whether it’s the box that has kiss marks all over it, or the really cool clicky thing that dispenses the product, the beauty giant went above and beyond in creating a product that stands out in the market.

Colour selection is also amazing, as they have tons of bright colours to choose from that apply and wear amazing. If you like these, you may want to also take a look at the liquid liners, which are also part of the Beautiful Color Bold collection.

Have you tried any of the Elizabeth Arden Beautiful Color Bold Liquid Lipsticks?

Please note, I was sent this product from PR. All opinions are my own.

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