Black and red: Kat Von D Hello Canada set and Everlasting Liquid Lipstick in Project Chimps


If I had to choose one brand I’m loving the most lately, it would be hands-down Kat Von D Beauty.

I’ve had the opportunity recently to try out their new concealer creme, their Lock It Tattoo Foundation, some of their new brushes, the eyeshadow primers, etc. and I’ve been loving all of it.  What started out as “just a Sephora brand”, this beauty line, headed up LA Ink tattoo superstar Kat Von D, has some serious cred.


Exclusive for us Canadians, the reality show star released a Hello Canada! set housed in the chicest Vegan leather clutch.  The set, which retails for C$45, contains minis of some of her best sellers, including the Studded Lipstick in Lolita (a cult classic), Tattoo Liner in Trooper, and an Everlasting Liquid Lipstick in Double Dare.

I absolutely love everything about this set. The Tattoo Liner in Trooper is one of my all-time favourite liquid eyeliners as it applies amazing and lasts forever. Since it’s a smaller size, it’s perfect to throw in your purse or travel makeup bag. I’m surprised they did Lolita — which is Sephora’s all-time best seller lipstick in the United States — in the Studded lipstick, whereas the colour is most known in the Everlasting formula. Instead they included Double Dare, which is apparently Kat’s go-to nude, although it applies slightly darker than a traditional nude colour, and to be honest, looks very similar to Lolita (although not as mauve).

As for the bag, it is very thin so you don’t want to overload it. It’s simple with the Kat Von D Beauty logo embossed in the vegan leather on the front, as well as a tassle on the zipper. I’ve already worn this clutch out twice, and it’s definitely worth the $45 (the fact that it comes with makeup is a bonus in my opinion).

Now for my international readers, since this set is sadly only available in Canadian Sephora stores (I noticed the UK stores have a similar set, just without the clutch), she did put out another limited edition item. As part of the Everlasting Liquid Lipstick range, Project Chimps is a warm brick red matte liquid lip product that looks kinda like a tomato red in the tube, but applies amazingly on the lips. Twenty per cent of every lipstick sold goes towards Project Chimps, which is non-profit organization that works to stop the use of chimps in biomedical research, and retire them to a life of freedom and sanctuary.  Very on-brand since Kat Von D Beauty is against animal testing and will never do so in their products.

lipstick project-chimps-swatch

The product comes in a specially branded box, and when when I first saw the colour I was disappointed. I mean, how many red lipsticks do we need in the world. But then when I applied the colour, I actually ended up loving it. It is a very bold red, but with this formula it won’t slide around, which is usually a put-off for me when I wear this shade.

Like I said, Kat Von D is killing it and if you’re in Canada, make sure you check this set out For C$45, it’s an amazing value. As for Project Chimps, hey, if it’s for a good cause then that totally justifies the purchase of a lipstick, right? 😉

Have you tried any of these Kat Von D products?

Please note, this post contains products sent by PR. All opinions are my own.

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