Face forward: Too Faced Born This Way foundation

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If there’s one thing I’m kinda picky about, it’s foundations.

Foundation is, not to sound repetitive, the foundation for the rest of your makeup. If your foundation isn’t on point, then the rest of your makeup isn’t going to look great. This item is also the one makeup product I certainly don’t mind splurging on. Hey, if I know it works wonders on my skin, it’s worth every penny.

I got the chance to recently try out Too Faced’s Born This Way Foundation, which is still relatively new for the brand.  This oil-free foundation is said to masterfully diffuse the line between makeup and skin.  Coverage is supposed to be undetectable, so you can’t see the product and you can’t see imperfections.  All that’s left is naturally radiant skin that looks like you were “born this way”.

Available in a 18-shade range, I received the colour Porcelain, which is fair to neutral-to-pink undertones. At C$49 a pop, it is on the pricer side of foundations (although not the priciest; I’m used to spending anywhere from $55 to $69 for a foundation).  The formula is infused with a combination of coconut water to natural replenish moisture levels, as well as alpine rose to brighten skin’s appearance and promote elasticity. It also contains hyaluronic acid for a smoother, more youthful appearance.

I’ve been using this foundation for a few months now and you can definitely tell it’s a higher-end product.  It really does leave your skin looking flawless, but natural.  It’s not the most high-coverage foundation I own, or the most wow-worthy (that award goes to Marc Jacobs Beauty Re(marc)able Foundation), but it’s still a great foundation.  Typically I’ll go with a drugstore foundation for the day, but I do find myself reaching for this guy often since it leaves my skin looking so nice and wears well. It also sets really beautifully; you can’t really tell that you’re wearing a foundation.


The thing I really like about this product is that it’s a good universal foundation. I’ve worn it to work and I’ve worn it for nights out. It kinda falls in the middle between day and night foundations – you can wear it anytime. It’s lightweight, but leaves you with nice coverage. You can definitely build it up for more coverage, but if I had to clarify what kind of finish it leaves you with, I would say a medium coverage.

At that price point, it does run a little less expensive than some of my other holy grail foundations, like NARS Sheer Glow and Laura Mercier Silk Creme, but both of those are a full-coverage foundations that I typically reserve for special occasions or nights out.  They also tend to feel a little heavy on my skin, whereas this one (maybe it’s the coconut water?), is more light.

If you are interested in this foundation, I would definitely stop by your local Sephora for a sample of it so you can see if it works for you.

Have you tried Too Faced’s Born This Way foundation?

Please note, product sent by PR, all opinions are my own.

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