So as you guys know I am on the 30 day challenge to see if the Rimmel Lash Accelerator Serum actually works in making lashes longer and thicker.  I was given the opportunity to also try out the Rimmel London Volume Accelerator Mascara which is one of their new mascaras that launched in July 2011 in Canada.

Like the serum, the mascara contains Rimmel’s Growlash Complex which help to battle thin, short lashes and help strengthen them.  The product also contains their Volume-Boosting Complex which helps to promote the appearance of thick and remarkably strong lashes.  Rimmel claims that this mascara will make lashes appear up to 12 times fuller and after 30 days, bare lashes will look fuller, denser, and visibly multiplied.  I don’t use this mascara every day, and I’m currently using a few lash serums (Rimmel, Dior), so I couldn’t tell you if this mascara actually does make your lashes longer and thicker after 30 days.  I can however, tell you how it applies and if it works. The tube itself is very thick, in fact it’s one of the thickest tubes of mascara I have ever seen.  Maybe it’s supposed to be a subliminal thing, like the bigger the tube, the bigger the lashes?  I don’t know I’m taking a guess here…

As for the brush, it’s in a tear drop shape with half of it being round and the other half flat. At first I thought this was kind of a weird shape for a brush, I mean a tear drop, what good is that?  After using it a couple of times the shape is quite helpful.  This wand is made to fit the natural shape of your lashes.  Think about it, you want your lashes longer at the end and then small near the inner corners or your eye, like the wand.  The rounded and flat sides of the brush help to achieve this effect.

Now on to the test..

Bare Lashes

The above image shows my lashes with absolutely no mascara. I did use my Sephora eyelash curler prior to applying the mascara, this undoubtedly helped with the curl.

One Coat

Here are my lashes after one coat.  There is some definite volume and separation, not bad for just one swipe.  Also, my lashes look soft and fluttery.   If I’m having a lazy day I would apply this mascara with just one swipe; just enough product for a natural look.

Two Coats

I didn’t notice much difference between coats one and two other than the fact that my eyelashes did look darker.  By the way, the colour I’m trying is 003 Extreme Black.

Three Coats

After three coats my lashes did look like longer and more noticeable, however, there was some clumping going on.  I definitely wouldn’t apply a fourth coat.

Before and After

Here is the final before and after shot and as you can see my lashes had some noticeable volume.  For a drugstore mascara this one is pretty good and you get the added benefit of and Growlash Complex which is in their serum as well.  Whether the complex actually works in this mascara, I couldn’t tell you.

So would I recommend this mascara?  Yes I would.  However, I would definitely use a curler beforehand so you get the extra added volume. And hey, for $9.99, this mascara is worth it.

Have you tried Rimmel London’s Volume Accelerator Mascara?  What were your thoughts?

Please note: I did receive this product for review, however, it did not affect my opinions on it.  All opinions are my honest own :).