Under eyes got you feeling down?  Can’t conceal those dark circles that just won’t go away?  Well, luckily there is a solution!

A couple of days ago I received the It Cosmetics Bye Bye Under Eye concealer, a full coverage waterproof concealer with hydro-collagen and vitamins C&K, directly from the company.  It Cosmetics was created by Jamie Kern, a former TV news anchor, Miss Washington USA, and a contestant on the reality show Big Brother. She launched the line in 2008 and it is available through QVC, Beauty.com, Beauty 360, itcosmetics.com and The Shopping Channel in Canada.

I recently heard about It Cosmetics a few weeks ago, mostly from YouTube beauty gurus.  They were raving about the product and how great it worked.  Lucky for me, I don’t have really bad under eye circles right now, so a cheap $3 ELF concealer does the job.  Then I tried this product.

First thing in the morning after I washed my face

After I put on my foundation with the It Cosmetic concealer on top. Yes, I know I look orange here...

This product is pretty amazing, if I shall say so myself.  Like I mentioned, I don’t have bad under eye blemishes or anything but I found this product really brightens up my eyes.  You know when you do your makeup perfect throughout the day and then you come home from work and there is some fall out?  Slap some of this on and voila!  Your eyes are brightened once again.  In fact, when I first tried this out was right before my Group Power class and I found that I was staring at my face in the mirror the entire time.

The product comes in a 0.28 fl.oz tube in four different shades – Light (ultra fair), Neutral Medium (Light Medium), Tan (Medium), and Deep (Dark Tan).  It Cosmetics says that 70 per cent of all skin tones pick the Neutral Medium, which coincidently is the shade I chose as well.

Even this much is too much.

The tube may be small but you don’t need a lot to get results.  The product is quite thick, so I found that I had to squeeze the tube a little harder than I usually would, but literally a small dab is enough for one eye; it covers a large area.  And cover it does.  This stuff, although it says it’s for under eyes, it could be used anywhere that needs a good covering up.  I even read reviews where people used it to cover their tattoos.

According to the press release I received with the product, “the formula was developed, tested and is now used to conceal facial bruising and swelling on the face and body of surgery patients in the offices of some of the leading plastic surgeons in Brazil.”  I should also mention that the product was created by working “hand in hand with the leading plastic surgeons in Brazil”.  Plastic surgeons?  Brazil?  You know it’s good when…

Note the large beauty mark in this before shot.

Beauty mark is virtually unseeable.

I applied this product over my foundation because I’m using a full-coverage foundation at the moment (Joe Fresh Light Weight Foundation in Light 2).  If I would pair it with my Bare Minerals foundation then I think I would apply it underneath because the finish isn’t as heavy on the foundation.

The product retails for $29 CDN ($24 in the U.S.) and is available through The Shopping Channel.  It is a bit pricey for concealer, but I think it’s worth every penny.  It’s rare to come across a product that actually does what it says, and this one does that and more.

Also, don’t forget to enter my Fusion Power Bandz giveaway (ends July 31st!) and my Sally Hansen Salon Effects giveaway!  Oh, and of course, subscribe! 🙂

Please note: I did receive this product for review, however, it did not affect my opinions on it.  All opinions are my honest own :).  This product really does rock.