One of the world’s most popular moisturizers, Clinique’s Dramatically Different Moisturizing Lotion (DDML) is my favourite moisturizer ever and the only one I use. They say that a bottle of this distinctively yellow face hydrator is sold every four seconds and I truly believe it. One, because they offer it in basically all of their Gift with Purchases and two, it just works so damn well.
I have known about this product for as long as I can remember (I would come across the little sample jars in my mom’s vanity drawer) but I first started using this product when I was 16 or so when I had an allergic reaction on my face which I thought at the time was acne. Like any other teenager, I freaked out, so my mom took me to the Clinique counter and the sales associate recommended their famous three-step system, which I still use to this day. I don’t use any other face moisturizer and when I do, it’s just not the same as DDML.
So is it cult-worthy? Yes, yes it totally is. And Clinique knows it, so much so that there is an abundance of different sizes and versions you can buy it in. You can get the lotion or the gel (for oily skin types) in either a travel size tube or a jar or a jar with a pump. And the best part? It’s affordable (well relatively, this is not going to be the same price as an Olay cream, but for department store, it’s pretty good); the prices range from about $15-31 CAD.
So why is it so good? Well, according to Clinique’s website:
Hydrated skin doesn’t just look smoother and healthier-it’s better able to function as a barrier against external aggressors. Dramatically Different Moisturizing Lotion is the moisture “drink” developed by Clinique dermatologists to maintain skin’s optimal moisture balance. Works to soften, smooth, improve the condition and texture of your skin. Custom-fit to skin type in Very Dry to Dry Combination skin formula.
Apply twice a day to face and throat all over, or where needed. For best results use after Facial Soap and Clarifying Lotion.
I think they nailed it on the head when they said it’s a moisture drink for your skin. A few weeks ago I ran out of the product but I wanted to wait to repurchase it because Sears was having bonus time in a week or so. Well, I couldn’t stand it; my face felt so dry and tight, it needed something to drink. So I cracked and bought a bottle (the small one) and man it made such a huge difference. My face felt so moisturized and fresh after I put some on, and I basically vowed then and there that I wouldn’t go a day without it. I have tried other lotions from Clinique and they have some others that are great as well (like the Moisture Surge Extended Thirst Relief), but for the price, DDML can’t be beat.
Have you tried Clinique’s Dramatically Different Moisturizing Lotion? What were your thoughts? Do you think it’s cult worthy?